UPDATE Sandra’s Cannes Lions Videos were Top VIDEOS on Twitter for a Search of “Cannes Lions” all week during the Ad Festival for Creativity 2012. THE FEMININE Leader VOICE (also a Top Image on Day One on Twitter) has arrived at Cannes. Yin/Yang. Here Sandra shares a Weekend Update Message entitled “Leadership doesn’t just have one look anymore.” Be sure to check out Sandra’s Follow Up Post for Cannes Lions on THE CEOs WHO INSPIRE HER.
ORIGINAL POST: Leaders, I participated in the Mofilm Video Contest for Cannes Lions this year. I submitted videos for three brands. Here I share thoughts on why the Feminine Voice is so important to the Ad & Media industries (video below). I read recently that television viewing can decrease self-esteem in children except for white males via Science Daily. I got to thinking, what if we had stronger Feminine and Diversity Role Models in television programming and in advertising. My father was a pioneer in the Broadcasting business running a company, and one of my first post-MBA jobs years ago was working in Media, so this topic is important to me. I read in Ad Age that just 3% of Creative Directors at Ad Agencies are women, yet women are such a creative group! We have 16% female Board members in the US, so this figure is surprisingly low. There is even a 3% conference being organized to discuss it (gentlemen, you are invited & to help sponsor it). Did you know up to 85% of the people who make or influence purchasing decisions are the Ladies? I would love to work together with CEOs to get more of a Feminine/Yin Leader Voice in Advertising. Here is an interesting article from Fast Company called “The Case for Girls.” My strong hunch is that we would create a stronger economy and world if everyone had great role models that they could identify with…and yes, you can wear a pretty dress and be a leader! Leaders, I have a request: if you are putting together a panel of speakers, please make sure the panel is as diverse as the audience. Here are more thoughts. I look forward to your thoughts as well. Yin/Yang. And fingers crossed for more feminine voice winners at Mofilm & Cannes Lions. Best wishes from Sandra. Contact: www.parthenonadvisors.com www.sandrarupp.com