Fearless Women, a Bull on Wall Street and Ad Advice to State Street, McCann CEOs
Posted on: March 19, 2017
- In: Advertising | Alfa Romeo | Audi | Banks | Boards | Cannes Lions | Careers | CEOs | Dove | Gender Parity | IPG | McCann | Media | Men | State Street | Television | Unilever | WPP Group
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Executive & Anchor Sandra Rupp reports on THE WAY AHEAD ~ for State Street, McCann, Alfa Romeo, Audi, Unilever, WPP CEOs.
Today I’m offering strategic advertising advice to Jay Hooley, CEO of State Street global financial services and Harris Diamond, CEO of McCann, a top ad agency owned by Interpublic. FT Alphaville had an insightful post on that “Fearless Girl” Statue they placed standing in front of the famous Wall Street Bull for International Women’s Day. While I give all CEOs credit for taking on the complex topic of gender parity, in this case the marketing teams tried to tie this publicity stunt to a communications message to influence companies to appoint more women to their boards. I immediately hit the FT comments button, as I was shaken State Street and their ad agency were tying women on boards to a statue of a little girl. Why? Well predictably the press scrutinized the % women in leadership at State Street (reminded me of the Audi Super Bowl ad controversy), and I don’t think any of this helps get more women on boards today: the rest is HERSTORY. Jay and Harris, I invite you to call me for expert advice. Let’s replace the little girl statue with a statue of a businesswoman in high heels with a businessman standing next to her (Yin/Yang). I would love to work with you! I helped reinvent the Unilever Axe & Dove Ads and influenced Sir Martin’s CEOs to put more women Creative Chiefs at WPP agencies. P.S. Alfa Romeo, after your inspiring, feminine energy Super Bowl Ads, you are my next car purchase! Watch the full report here:
WHAT DOES LEADERSHIP LOOK LIKE TO YOU? Now with viewers in over 100 countries, Sandra Rupp was placed on the THINKERS50 Guru Radar List for the world’s top business thinkers. She is an Executive Coach, Advisor, Anchor & Interviewer. She worked in global executive search in New York for many years before moving to Naples, FL. She has had Top Videos from #Davos to #CannesLions to #Augusta. Buy her new Video on Demand/DVD on Amazon CAREER NAVIGATION: 7 Steps to Success. An executive and media presenter with an MBA from Kellogg/Northwestern, she also studied at Oxford. Sandra has been interviewed by a WSJ reporter, quoted in Forbes and has had videos on Financial Times Alphaville. Sandra is changing the Look & Feel of Leadership. She has initated a Davos CEO Pledge to get more women leaders invited to World Economic Forum and is inviting CEOs to Florida to interview on camera. Subscribe to her YouTube Channel and Follow Tweets @ExecCareerCoach STAY TUNED “Conscious Capitalism Meets Entertainment Tonight.” Dress by Milly. Sunglasses by Chanel.
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