Archive for the ‘Advertising’ Category
Fearless Women, a Bull on Wall Street and Ad Advice to State Street, McCann CEOs
Posted March 19, 2017
on:- In: Advertising | Alfa Romeo | Audi | Banks | Boards | Cannes Lions | Careers | CEOs | Dove | Gender Parity | IPG | McCann | Media | Men | State Street | Television | Unilever | WPP Group
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Executive & Anchor Sandra Rupp reports on THE WAY AHEAD ~ for State Street, McCann, Alfa Romeo, Audi, Unilever, WPP CEOs.
Today I’m offering strategic advertising advice to Jay Hooley, CEO of State Street global financial services and Harris Diamond, CEO of McCann, a top ad agency owned by Interpublic. FT Alphaville had an insightful post on that “Fearless Girl” Statue they placed standing in front of the famous Wall Street Bull for International Women’s Day. While I give all CEOs credit for taking on the complex topic of gender parity, in this case the marketing teams tried to tie this publicity stunt to a communications message to influence companies to appoint more women to their boards. I immediately hit the FT comments button, as I was shaken State Street and their ad agency were tying women on boards to a statue of a little girl. Why? Well predictably the press scrutinized the % women in leadership at State Street (reminded me of the Audi Super Bowl ad controversy), and I don’t think any of this helps get more women on boards today: the rest is HERSTORY. Jay and Harris, I invite you to call me for expert advice. Let’s replace the little girl statue with a statue of a businesswoman in high heels with a businessman standing next to her (Yin/Yang). I would love to work with you! I helped reinvent the Unilever Axe & Dove Ads and influenced Sir Martin’s CEOs to put more women Creative Chiefs at WPP agencies. P.S. Alfa Romeo, after your inspiring, feminine energy Super Bowl Ads, you are my next car purchase! Watch the full report here:
WHAT DOES LEADERSHIP LOOK LIKE TO YOU? Now with viewers in over 100 countries, Sandra Rupp was placed on the THINKERS50 Guru Radar List for the world’s top business thinkers. She is an Executive Coach, Advisor, Anchor & Interviewer. She worked in global executive search in New York for many years before moving to Naples, FL. She has had Top Videos from #Davos to #CannesLions to #Augusta. Buy her new Video on Demand/DVD on Amazon CAREER NAVIGATION: 7 Steps to Success. An executive and media presenter with an MBA from Kellogg/Northwestern, she also studied at Oxford. Sandra has been interviewed by a WSJ reporter, quoted in Forbes and has had videos on Financial Times Alphaville. Sandra is changing the Look & Feel of Leadership. She has initated a Davos CEO Pledge to get more women leaders invited to World Economic Forum and is inviting CEOs to Florida to interview on camera. Subscribe to her YouTube Channel @CareerExpert and Follow Tweets @ExecCareerCoach STAY TUNED “Conscious Capitalism Meets Entertainment Tonight.” Dress by Milly. Sunglasses by Chanel.
HERE COMES THE SUN How President Trump & My Favorite CEOs Can Lead Women to Davos
Posted January 26, 2017
on:- In: Advertising | Angel Investors | Careers | CEOs | Davos | Dove | Economy | Entrepreneurs | Gender Parity | Impact Investing | Innovation | Leadership | Media | Men | Politics | President Trump | Television | Unilever | Venture Capital | Women | World Economic Forum | World Politics
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FAVORITE QUOTE: “Following the light of the sun, we left the Old World.” Christopher Columbus
Davos Woman Sandra Rupp invites President Donald Trump and Unilever & Dove CEO Paul Polman to help her lead a Women’s March to Davos. Sandra initiated The Davos CEO Pledge and has been successful in increasing the percentage of women at World Economic Forum to 21% from 15% with five years of videos asking her favorite CEOs to invite more female delegates and appoint more women to their CEO Teams. Now she is ready to achieve her dream of 30%+ Women including entrepreneurs, executive coaches and herself at Davos. She aims to create many more jobs in the US, Europe & the developing world. Here’s how. Watch video:
Sandra Rupp was placed on the THINKERS50 Guru Radar List for the world’s top business thinkers. She is an Executive Coach, Career & Leadership Advisor, Anchor & Interviewer. Buy her new Video on Demand/DVD on Amazon CAREER NAVIGATION: 7 Steps to Success. She has two decades of management consulting experience in both Executive Search and Executive Coaching, experience in Media and an MBA from Kellogg/Northwestern. She also studied International Business & Art at Oxford. Sandra has been interviewed by a WSJ reporter, quoted in Forbes and appeared in the Financial Times Alphaville. She was one of the first to predict a Trump victory in her August 2015 Thinkers50 video. Ms. Rupp is the 11th Great Great Granddaughter of Mayflower Pilgrim William Brewster and currently resides in sunny Florida. She invites all Davos CEOs and Leaders to interview with her on camera & sponsor her Davos Pledge. STAY TUNED & subscribe to her YouTube Channel #SmartTV. Learn more at www.parthenonadvisors.com and www. sandrarupp.com
CREDITS: Dress by Bardot. Music: To The Top.
MEET the 5 Davos CEOs with the POWER to Get More Women to World Economic Forum
Posted October 9, 2015
on:- In: Advertising | Careers | CEOs | Citigroup | Coca Cola | Davos | Gender Parity | Jimmy Choo | Leadership | Media | Men | Oprah Winfrey | Unilever | Virgin | World Economic Forum | WPP Group
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Also Visit New Post: How Many Women Delegates Did Each CEO Bring to World Economic Forum 2016?
Now watched in over 65 Countries, Executive/Anchor Sandra Rupp puts on her Jimmy Choos to help get 30% Women to World Economic Forum. #ConsciousCap Meets ET
What Does Leadership Look Like to You? #DavosWoman Sandra Rupp placed on THINKERS50 Radar list for the world’s Top Business Thinkers 2011-13 and launched The Davos Woman Challenge to CEOs. Sandra is delighted to announce @Unilever CEO Paul Polman has now added a 2nd woman to his Unilever CEO ULE Team at her suggestion (with a third coming in March 2016). BUT HOW MANY FEMALE DELEGATES will each CEO bring to Davos? We need more Doves at Davos (Unilever owns the Dove soap brand- subscribe to this blog to find out how each CEO does). @Citi CEO Michael Corbat brought two female delegates to Davos last year. How will her other CEOs do this year at World Economic Forum in January 2016? They are Sir Martin Sorrell at WPP Group and Muhtar Kent at Coca Cola. STAY TUNED for Results. And meet a New Addition to The Davos CEO Challenge Team: @RichardBranson. She calls it her “A Team.”CLICK TO VIEW VIDEO:
CEOs and Leaders who would like to interview with Executive/Anchor Sandra Rupp or sponsor her Five Questions to CEOs Series, please get in touch. “If you want to go fast go alone. If you want to go far, go together.” African Proverb Click to View & Please send Videos to Davos CEOs & the Media:
MANY THANKS Editors, Reporters & WEF: “Introducing the priceless Sandra Rupp.” Paul Murphy, Founding Editor, FINANCIAL TIMES Alphaville
“In awe of Davos Woman, Sandra Rupp.” @FastCompany reporter
“If there is one person I’d like to meet at #WEF it’s @ExecCareerCoach [Sandra Rupp] #DavosWoman” a female WEF Editor
Sandra Rupp is an Executive Coach, Anchor, Advisor at www.parthenonavisors.com Sandra has over 18 years experience in Global Executive Search, Media and is an Executive Coach to CEO Teams. Follow her on Twitter @ExecCareerCoach and on YouTube @CareerExpert at www.sandrarupp.com World Economic Forum placed her on the cover of the Davos Debates in 2011 when she stated “Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide.” She aims to get 30% Women to Davos with the help of World Economic Forum & CEOs of WPP Group, Unilever, Coca Cola, Citigroup & now Virgin. WEF has been stuck at about 16% Women and 84% Men for much too long, so Sandra is using all of her creativity and ingenuity to help these CEOs be the heroes she knows they are. She has an MBA from Kellogg/Northwestern. She also studied International Business & Art at Oxford. STAY TUNED.