Archive for the ‘Advertising’ Category
Fearless Women, a Bull on Wall Street and Ad Advice to State Street, McCann CEOs
Posted on: March 19, 2017
- In: Advertising | Alfa Romeo | Audi | Banks | Boards | Cannes Lions | Careers | CEOs | Dove | Gender Parity | IPG | McCann | Media | Men | State Street | Television | Unilever | WPP Group
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Executive & Anchor Sandra Rupp reports on THE WAY AHEAD ~ for State Street, McCann, Alfa Romeo, Audi, Unilever, WPP CEOs.
Today I’m offering strategic advertising advice to Jay Hooley, CEO of State Street global financial services and Harris Diamond, CEO of McCann, a top ad agency owned by Interpublic. FT Alphaville had an insightful post on that “Fearless Girl” Statue they placed standing in front of the famous Wall Street Bull for International Women’s Day. While I give all CEOs credit for taking on the complex topic of gender parity, in this case the marketing teams tried to tie this publicity stunt to a communications message to influence companies to appoint more women to their boards. I immediately hit the FT comments button, as I was shaken State Street and their ad agency were tying women on boards to a statue of a little girl. Why? Well predictably the press scrutinized the % women in leadership at State Street (reminded me of the Audi Super Bowl ad controversy), and I don’t think any of this helps get more women on boards today: the rest is HERSTORY. Jay and Harris, I invite you to call me for expert advice. Let’s replace the little girl statue with a statue of a businesswoman in high heels with a businessman standing next to her (Yin/Yang). I would love to work with you! I helped reinvent the Unilever Axe & Dove Ads and influenced Sir Martin’s CEOs to put more women Creative Chiefs at WPP agencies. P.S. Alfa Romeo, after your inspiring, feminine energy Super Bowl Ads, you are my next car purchase! Watch the full report here:
WHAT DOES LEADERSHIP LOOK LIKE TO YOU? Now with viewers in over 100 countries, Sandra Rupp was placed on the THINKERS50 Guru Radar List for the world’s top business thinkers. She is an Executive Coach, Advisor, Anchor & Interviewer. She worked in global executive search in New York for many years before moving to Naples, FL. She has had Top Videos from #Davos to #CannesLions to #Augusta. Buy her new Video on Demand/DVD on Amazon CAREER NAVIGATION: 7 Steps to Success. An executive and media presenter with an MBA from Kellogg/Northwestern, she also studied at Oxford. Sandra has been interviewed by a WSJ reporter, quoted in Forbes and has had videos on Financial Times Alphaville. Sandra is changing the Look & Feel of Leadership. She has initated a Davos CEO Pledge to get more women leaders invited to World Economic Forum and is inviting CEOs to Florida to interview on camera. Subscribe to her YouTube Channel @CareerExpert and Follow Tweets @ExecCareerCoach STAY TUNED “Conscious Capitalism Meets Entertainment Tonight.” Dress by Milly. Sunglasses by Chanel.
HERE COMES THE SUN How President Trump & My Favorite CEOs Can Lead Women to Davos
Posted on: January 26, 2017
- In: Advertising | Angel Investors | Careers | CEOs | Davos | Dove | Economy | Entrepreneurs | Gender Parity | Impact Investing | Innovation | Leadership | Media | Men | Politics | President Trump | Television | Unilever | Venture Capital | Women | World Economic Forum | World Politics
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FAVORITE QUOTE: “Following the light of the sun, we left the Old World.” Christopher Columbus
Davos Woman Sandra Rupp invites President Donald Trump and Unilever & Dove CEO Paul Polman to help her lead a Women’s March to Davos. Sandra initiated The Davos CEO Pledge and has been successful in increasing the percentage of women at World Economic Forum to 21% from 15% with five years of videos asking her favorite CEOs to invite more female delegates and appoint more women to their CEO Teams. Now she is ready to achieve her dream of 30%+ Women including entrepreneurs, executive coaches and herself at Davos. She aims to create many more jobs in the US, Europe & the developing world. Here’s how. Watch video:
Sandra Rupp was placed on the THINKERS50 Guru Radar List for the world’s top business thinkers. She is an Executive Coach, Career & Leadership Advisor, Anchor & Interviewer. Buy her new Video on Demand/DVD on Amazon CAREER NAVIGATION: 7 Steps to Success. She has two decades of management consulting experience in both Executive Search and Executive Coaching, experience in Media and an MBA from Kellogg/Northwestern. She also studied International Business & Art at Oxford. Sandra has been interviewed by a WSJ reporter, quoted in Forbes and appeared in the Financial Times Alphaville. She was one of the first to predict a Trump victory in her August 2015 Thinkers50 video. Ms. Rupp is the 11th Great Great Granddaughter of Mayflower Pilgrim William Brewster and currently resides in sunny Florida. She invites all Davos CEOs and Leaders to interview with her on camera & sponsor her Davos Pledge. STAY TUNED & subscribe to her YouTube Channel #SmartTV. Learn more at www.parthenonadvisors.com and www. sandrarupp.com
CREDITS: Dress by Bardot. Music: To The Top.
- In: Advertising | Cannes Lions | Careers | Davos | Dove | Media | Men | Sustainability | Television | Unilever | Women
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Inspired by Athena, the helper of heroes & heroines and her former boss who created Entertainment Tonight, Executive/Anchor Sandra Rupp created The Five Questions to Davos CEO Series on Smart TV. The future of women rests on their heroic shoulders.
I have donated my video time in asking five key companies to add women to their Davos Delegate Teams for the DAVOS CEO CHALLENGE. I am honored to share I am delivering results: I had previously filmed Five Questions to Sir Martin & Muhtar Kent. CEO @CocaCola is bringing two female delegates to Davos (a sure winner for 2016) and WPP is on board with a new female delegate (with Sir Martin and one other WPP delegate listed that’s actually 50% Women for WPP parent company: Impressive way to bring the % up but he is a Math Man). We also have 50% Female Chairs this year! CEO @Citi brought two women last year. We will be watching for the final number from Unilever CEO who is well known for The Sustainable Living Plan & his impressive work on UN Global Goals. QUOTE: “Our brands are 80% there to serve women.” CEO Paul Polman
The shocking news is the current estimate for overall percentage of Davos Women is only 18%. We really need the 5 Davos Challenge CEOs to be our heroes and work with me on this project. My concern is many women can’t sleep at night, because over 100 Million Western Women in all age groups and many more around the globe don’t have Jobs, Opportunities or Angel Investors. We are not leveraging the talent of some or our most educated Western Women! This is the REASON I am working diligently and creatively on getting 30% Women to Davos (40% of my top school MBA class was women many years ago). In one last #ThinkPink Athena-inspired shot at getting more Doves to Davos, here are 5 Questions for Unilever CEO. With gratitude, Sandra Rupp, Executive & Anchor www.parthenonadvisors.com
Advice to all CEOs: What Does Leadership Look Like to You? Please call it Gender Parity (positive energy) not the Gender Gap. Don’t expect women leaders to be like men (some like yoga & fashion more than sports. Yes I’ve hit a hole in one, won a skeet tourney & helped get Women into Augusta, but my main interests are global business, digital media, and helping others). Hoping for a miracle in getting more CEOs to invite Women @Davos. I am happy to work on executive coaching & media projects for your companies or organizations.
Sandra Rupp previously achieved the Managing Director corner office in Global Executive Search, has a Kellogg MBA, studied at Oxford. She was placed on the THINKERS50 Guru Radar list for the world’s Top Business Thinkers for “The Yin & Yang of Leadership” and stated in the Davos Debates in 2011 that “Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide.” She is rebranding the look & feel of leadership. Subscribe www.sandrarupp.com Many thanks to viewers in 65 Countries & especially to the 5 Key Davos CEOs.
MEET the 5 Davos CEOs with the POWER to Get More Women to World Economic Forum
Posted on: October 9, 2015
- In: Advertising | Careers | CEOs | Citigroup | Coca Cola | Davos | Gender Parity | Jimmy Choo | Leadership | Media | Men | Oprah Winfrey | Unilever | Virgin | World Economic Forum | WPP Group
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Also Visit New Post: How Many Women Delegates Did Each CEO Bring to World Economic Forum 2016?
Now watched in over 65 Countries, Executive/Anchor Sandra Rupp puts on her Jimmy Choos to help get 30% Women to World Economic Forum. #ConsciousCap Meets ET
What Does Leadership Look Like to You? #DavosWoman Sandra Rupp placed on THINKERS50 Radar list for the world’s Top Business Thinkers 2011-13 and launched The Davos Woman Challenge to CEOs. Sandra is delighted to announce @Unilever CEO Paul Polman has now added a 2nd woman to his Unilever CEO ULE Team at her suggestion (with a third coming in March 2016). BUT HOW MANY FEMALE DELEGATES will each CEO bring to Davos? We need more Doves at Davos (Unilever owns the Dove soap brand- subscribe to this blog to find out how each CEO does). @Citi CEO Michael Corbat brought two female delegates to Davos last year. How will her other CEOs do this year at World Economic Forum in January 2016? They are Sir Martin Sorrell at WPP Group and Muhtar Kent at Coca Cola. STAY TUNED for Results. And meet a New Addition to The Davos CEO Challenge Team: @RichardBranson. She calls it her “A Team.”CLICK TO VIEW VIDEO:
CEOs and Leaders who would like to interview with Executive/Anchor Sandra Rupp or sponsor her Five Questions to CEOs Series, please get in touch. “If you want to go fast go alone. If you want to go far, go together.” African Proverb Click to View & Please send Videos to Davos CEOs & the Media:
MANY THANKS Editors, Reporters & WEF: “Introducing the priceless Sandra Rupp.” Paul Murphy, Founding Editor, FINANCIAL TIMES Alphaville
“In awe of Davos Woman, Sandra Rupp.” @FastCompany reporter
“If there is one person I’d like to meet at #WEF it’s @ExecCareerCoach [Sandra Rupp] #DavosWoman” a female WEF Editor
Sandra Rupp is an Executive Coach, Anchor, Advisor at www.parthenonavisors.com Sandra has over 18 years experience in Global Executive Search, Media and is an Executive Coach to CEO Teams. Follow her on Twitter @ExecCareerCoach and on YouTube @CareerExpert at www.sandrarupp.com World Economic Forum placed her on the cover of the Davos Debates in 2011 when she stated “Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide.” She aims to get 30% Women to Davos with the help of World Economic Forum & CEOs of WPP Group, Unilever, Coca Cola, Citigroup & now Virgin. WEF has been stuck at about 16% Women and 84% Men for much too long, so Sandra is using all of her creativity and ingenuity to help these CEOs be the heroes she knows they are. She has an MBA from Kellogg/Northwestern. She also studied International Business & Art at Oxford. STAY TUNED.
20 Questions with Sandra Rupp, Executive/DVD Anchor: Who Would She Invite to a Dinner Party?
Posted on: September 5, 2015
- In: Advertising | Career Advice | Careers | Entrepreneurs | Media | Men | Social Media | Spiritual | Television | World Peace
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QUOTES “The people who are crazy enough to think they can change the world are the ones who do.”-Steve Jobs “Earth laughs in flowers.”-Emerson
As I get ready to launch my DVDs/VODs on Amazon, I invited viewers to ask me 20 Questions on Career, Love & Leadership. We now have viewers watching Conscious Cap Meets ET in 65+ countries!
CLICK TO VIEW I share some CEOs & Celebrities I’ve met, as well as new ones I’d love to have to a Dinner Party! Wouldn’t it be wonderful to get us all around a table at Baleen Restaurant (click to view) in Naples, Florida to talk Conscious Capitalism, Sustainable Living, Feminine Leadership & Climate Change. STAY TUNED. Which Companies want to help sponsor the dinner? Best wishes, Sandra Rupp
Sandra Rupp was placed on the THINKERS50 Guru Radar list for the world’s Top Business Thinkers from 2011-2013. She is an Executive, Advisor & Media Interviewer, MBA from Kellogg/Northwestern and studied International Business & Art at Oxford. She is Thought Leader & Advisor on “The Yin & Yang of Leadership.” Prior to her career in global executive search & career coaching one of her first mentors in business was Al Masini, the Creator of Entertainment Tonight. She is a Video Ambassadress for Conscious Capitalism and Sustainable Living. Contact: www.parthenonadvisors.com and www.sandrarupp.com Sandra has had Top Videos on Twitter and YouTube for #CannesLions #WEF #Davos & #Augusta. In 2011 she stated to World Economic Forum that Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide. They placed her on the cover of the Davos Debates Video of Selected Entrants. She has been recording Videos ever since. Yin/Yang
Beautiful OR Average? Why I want to work with Unilever CEO Paul Polman & Give DOVE a Creative Makeover
Posted on: April 15, 2015
UPDATE: Soon after this post, Unilever’s CEO @PaulPolman joined Twitter, modified his website & can now read Sandra’s Tweets directly (click to follow their tweets). He also added another lady to his CEO Team. STAY TUNED
“What message is new Dove Ad really sending to our daughters?” Telegraph
“Dove’s ‘Beautiful or Average’ Ad: does it do more harm than good?” ETonline
“Dove is Really Reaching with this New Stunt that Forces Women to Label Themselves ‘Average’ or ‘Beautiful'” Fast Company magazine (click to view)
BOTTOM LINE: I have talked openly about how much I admire Unilever CEO’s Sustainable Living Plan. If I am appointed to his CEO Team, I will have more choices for Dove doors: including Kind-Hearted, Feminine & Fearless. Dear Ad Age & Sir Martin: he needs a female Chief Creative for Dove. The one positive thing about the Ad was they took my advice & filmed women around the globe! xo Here’s my new video offering to work with Paul as Chief Creative Advisor on Dove & other brands. Click to View:
“Dove has Women Walk through Doors Labeled ‘Beautiful’ or ‘Average’….” Beauty Editor Arabelle Sicardi of BuzzFeed
“Dove’s New Choose Beautiful Ad Sparks Online Backlash.” Nicole Arce in Tech Times
ORIGINAL POST: Just imagine this scenario: a male CMO & male SVP of Brand, a male Chief Creative Officer, and even male Directors of an Ad Agency hatch a plan to have the Ad Team fly to five cities and film women walking into office buildings or malls for a female soap product. But first they plan to put up two huge signs: on top of Door #1 is a sign that says BEAUTIFUL. On top of Door #2 is the sign AVERAGE. And then they film the majority of the women walking through the AVERAGE Door! Wow you can’t even make this stuff up…I really need to help CEO Paul Polman promote the positive self-esteem in his Sustainable Living Plan. As some of you know, I helped him clean up the Axe Ads (see Videos to Paul on YouTube), but now I’d like him to hire me to give Dove a Creative Makeover. As I pointed out in my prior Dove post, Beautiful is a man’s word (click to see more). But there’s more that Unilever’s CEO needs to know: the BuzzFeed Beauty Editor mysteriously had her critical Dove post temporarily deleted – and then restored when BuzzFeed’s Editor-in-Chief admits he blew it after a Slate article. So why did he temporarily delete the post? Last time I checked PR Firm Edelman had been contacted, but there was no comment – Richard & Sir Martin please give me a call. Because I suspect Paul will be siding with me – because top women Execs, Journalists & customers are worn out being told we have to think like men. Calgon take me away ~
Sandra Rupp was placed on the THINKERS50 Guru Radar list for world’s top business thinkers and has consulted to and advised global Fortune 100 executives her entire career. A Kellogg MBA alum, she studied International Business & Art at Oxford University. Support her with a Vote at www.thinkers50.com She is intrigued & impressed by the #SustLivingPlan. Please email this post to Paul who has most recently been traveling in the USA. www.sandrarupp.com www.parthenonadvisors.com STAY TUNED.
- In: Advertising | Careers | Dove | Gender Parity | Leadership | Sustainability | Unilever
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UDPATE: After Paul Polman read this post, he added another lady to his CEO Team & joined Twitter! STAY TUNED
“What I’m most excited about technology is that it gives women a voice.” @PaulPolman Unilever CEO (which owns Dove)
“Paul Polman is handsome & intelligent, but he needs more Women on his CEO ULE Team. #SpeakBeautiful” @ExecCareerCoach (update: he now has more)
Happy Women’s Day. While I know Unilever had good intentions, I am surprised they singled out women in their #SpeakBeautiful campaign (note: Dove has a men’s care line too). As soon as it hit Twitter I tweeted back to PR CEO Richard Edelman on Oscar’s Day “Please tell Paul…They can do better.” In this video I explain to CMO Keith Weed & Dove SVP Stephen Miles why I think it’s time to drop the word “Beauty” from the Dove campaign, revamp it with something fresh & positive, and even use this as an opportunity to hire more Women Executives. As some of you know Paul is one of my five favorite Davos CEOs, and I helped him clean up the Axe & Lynx Ads through my prior videos – I love Clean Cut and Axe Peace But Unilever needs my help again as I read these headlines:
“Dove’s #SpeakBeautiful campaign is the ugliest thing on the internet today.” Caitlin Dewey in Washington Post
“Is Dove’s #SpeakBeautiful Twitter Campaign an ‘Egregious Overstep’?” headline in Ad Age
My Question for Dove: By pointing out something negative about women are you really raising their self esteem? #SustLiving
“Our brands are 80% there to serve women.” CEO Unilever to Davos “The era of women is coming.”
Note to Paul: the era of women leaders is here! P&G has many Women on their CEO Team. I volunteer to be your Chief Creative Consultant & here’s my idea for Dove to lead the way across the Consumer Goods, Advertising & PR world to #PaintItPurple & be the hero. Watch:
Sandra Rupp was placed on the THINKERS50 Guru Radar list for the world’s top business thinkers. Support her with a Vote at www.thinkers50.com She is an Executive Coach & Media Presenter at Parthenon Advisors with an MBA from Kellogg. She also studied at Oxford. She also has many years of experience in media, marketing & executive search, working with Fortune 100 companies where she placed some of the world’s top innovators. She has been using Dove since she was born, admires Paul Polman’s work on #Sustainability & is confident she can find 30%+ ladies for his ULE Team. She is even willing to double the size of the team to #PaintItPurple Sandra Rupp’s digital assets are across the web. Yin/Yang.
