Sandra Rupp's Davos Pledge: The Yin & Yang of Leadership

Archive for the ‘Television’ Category

FAVORITE QUOTE: “Everyone needs to be valued. Everyone has the potential to give something back.” Diana, Princess of Wales

Davos & @FT Influencer Sandra Rupp wants to be sponsored & hired to achieve her dream of getting more women to World Economic Forum. Executive & Global Anchor Sandra Rupp was placed on the Thinkers50 Radar List for the world’s top business thinkers and has attracted influential viewers in 168 countries. In a VIDEO RESUME to the amazing Editor-in-Chief Lionel Barber and Paul Murphy at the Financial Times, she offers to be a female Editor and open up a Florida office where major stories are breaking. Sandra has had popular videos from #Davos to #CannesLions to #Augusta to #Bilderberg. She would like to help them add another million subscribers & get more women to Davos at the same time! WATCH:

Subscribe to her Channel on YouTube and Follow her on Twitter @ExecCareerCoach. Contact her on Linked In. Sandra has worked in global executive search, coaching, marketing and media. She worked for the former President of Cox TPE (Creator of Entertainment Tonight and Lifestyles of the Rich & Famous). Find her Video on Demand/DVD on Amazon.com CAREER NAVIGATION: 7 Steps to Success. Filming in the #1 Happiest, Healthiest City in the USA with the Best Environment, she has a special talent for interviewing leaders on camera and has skills in Editing, Executive Coaching, Interviewing & Influencing the top leaders in the world. Follow her Davos CEO Pledge & learn more at www.sandrarupp.com & www.parthenonadvisors.com Sandra has an MBA from the Kellogg School at Northwestern University and also studied at Oxford. Dedicated to the amazing Lionel Barber and Paul Murphy at the FT. Music: Sand Castles. Wardrobe by St. John Couture. If you know a leader at a top media company or potential corporate sponsor, please share her video resume. If you would like to donate in the interim, please visit: www.patreon.com/SandraRupp

“Introducing the priceless Sandra Rupp.” ~ FT Alphaville

“The next Barbara Walters.” ~ a former Media CEO

“If there is one person I’d like to meet at #WEF it’s @ExecCareerCoach [Sandra Rupp]. ~ a female WEF Editor & delegate

“In awe of Davos Woman, Sandra Rupp.” ~ @FastCompany magazine reporter

“If you want to go fast go alone, if you want to go far, go together.” African Proverb

Executive Coach & Anchor Sandra Rupp was placed on THINKERS50 Radar list for world’s top business thinkers and has influential viewers in 168 countries. She has graciously filmed seven years of videos to help get more women executives & leaders invited to World Economic Forum and funded as entrepreneurs. In her annual video she reveals a BIG IDEA to attract more women to World Economic Forum!~ She is also excited to announce that for the first time, all seven Davos Co-Chairs are women. Special thanks to her CEOs who invited two female delegates to Davos this year. We still need many more women attendees & here’s how to make it happen:

The theme for Davos on January 23-26th, 2018  is “Creating a Shared Future.” Sandra’s dream is to get 30%+ women & herself to Davos. She launched The Davos CEO Pledge (originally The Davos Woman Challenge) and has raised the percentage from 15% to 21% women. To see who your CEO invited, you can look it up on QZ.com Sandra is currently seeking sponsors for Cannes Lions & launching an Interview Show in the #1 Happiest, Healthiest City in the USA: Naples, Florida. She is Thought Leader & CEO Advisor on “The Yin & Yang of Leadership.” World Economic Forum placed her on the cover of the Davos Debates in 2011 when she stated “Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide.”

Buy her new Video on Demand/DVD on Amazon: CAREER NAVIGATION: 7 Steps to Success. The FT Alphaville published her Davos videos with the headline “Introducing the priceless Sandra Rupp.” She has been interviewed by a WSJ reporter for a book and quoted on Forbes.com. Sandra’s on camera skills include Anchoring & Interviewing. She has a deep background in Executive Search & Coaching as well as Media Presenting. MBA from Kellogg/Northwestern & studied International Business & Art at Oxford. Investors find her on Angel co. Contact: http://www.parthenonadvisors.com http://www.sandrarupp.com Follow her Tweets @ExecCareerCoach She has had Top Videos from #WEF to #CannesLions to #Thinkers50 to #Augusta Subsribe to her YouTube Channel  Buy her watch at www.eone-time.com

Executive & Anchor Sandra Rupp reports on THE WAY AHEAD ~ for State Street, McCann, Alfa Romeo, Audi, Unilever, WPP CEOs.

Today I’m offering strategic advertising advice to Jay Hooley, CEO of State Street global financial services and Harris Diamond, CEO of McCann, a top ad agency owned by Interpublic. FT Alphaville had an insightful post on that “Fearless Girl” Statue they placed standing in front of the famous Wall Street Bull for International Women’s Day. While I give all CEOs credit for taking on the complex topic of gender parity, in this case the marketing teams tried to tie this publicity stunt to a communications message to influence companies to appoint more women to their boards. I immediately hit the FT comments button, as I was shaken State Street and their ad agency were tying women on boards to a statue of a little girl. Why? Well predictably the press scrutinized the % women in leadership at State Street (reminded me of the Audi Super Bowl ad controversy), and I don’t think any of this helps get more women on boards today: the rest is HERSTORY. Jay and Harris, I invite you to call me for expert advice. Let’s replace the little girl statue with a statue of a businesswoman in high heels with a businessman standing next to her (Yin/Yang). I would love to work with you! I helped reinvent the Unilever Axe & Dove Ads and influenced Sir Martin’s CEOs to put more women Creative Chiefs at WPP agencies. P.S. Alfa Romeo, after your inspiring, feminine energy Super Bowl Ads, you are my next car purchase! Watch the full report here:

WHAT DOES LEADERSHIP LOOK LIKE TO YOU? Now with viewers in over 100 countries, Sandra Rupp was placed on the THINKERS50 Guru Radar List for the world’s top business thinkers. She is an Executive Coach, Advisor, Anchor & Interviewer. She worked in global executive search in New York for many years before moving to Naples, FL. She has had Top Videos from #Davos to #CannesLions to #Augusta. Buy her new Video on Demand/DVD on Amazon CAREER NAVIGATION: 7 Steps to Success. An executive and media presenter with an MBA from Kellogg/Northwestern, she also studied at Oxford. Sandra has been interviewed by a WSJ reporter, quoted in Forbes and has had videos on Financial Times Alphaville. Sandra is changing the Look & Feel of Leadership. She has initated a Davos CEO Pledge to get more women leaders invited to World Economic Forum and is inviting CEOs to Florida to interview on camera. Subscribe to her YouTube Channel and Follow Tweets @ExecCareerCoach STAY TUNED “Conscious Capitalism Meets Entertainment Tonight.” Dress by Milly. Sunglasses by Chanel.

FAVORITE QUOTE: “Following the light of the sun, we left the Old World.” Christopher Columbus

 

Davos Woman Sandra Rupp invites President Donald Trump and Unilever & Dove CEO Paul Polman to help her lead a Women’s March to Davos. Sandra initiated The Davos CEO Pledge and has been successful in increasing the percentage of women at World Economic Forum to 21% from 15% with five years of videos asking her favorite CEOs to invite more female delegates and appoint more women to their CEO Teams. Now she is ready to achieve her dream of 30%+ Women including entrepreneurs, executive coaches and herself at Davos. She aims to create many more jobs in the US, Europe & the developing world. Here’s how. Watch video:

Sandra Rupp was placed on the THINKERS50 Guru Radar List for the world’s top business thinkers. She is an Executive Coach, Career & Leadership Advisor, Anchor & Interviewer. Buy her new Video on Demand/DVD on Amazon CAREER NAVIGATION: 7 Steps to Success. She has two decades of management consulting experience in both Executive Search and Executive Coaching, experience in Media and an MBA from Kellogg/Northwestern. She also studied International Business & Art at Oxford. Sandra has been interviewed by a WSJ reporter, quoted in Forbes and appeared in the Financial Times Alphaville. She was one of the first to predict a Trump victory in her August 2015 Thinkers50 video. Ms. Rupp is the 11th Great Great Granddaughter of Mayflower Pilgrim William Brewster and currently resides in sunny Florida. She invites all Davos CEOs and Leaders to interview with her on camera & sponsor her Davos Pledge. STAY TUNED & subscribe to her YouTube Channel  #SmartTV. Learn more at www.parthenonadvisors.com and www. sandrarupp.com 

CREDITS: Dress by Bardot. Music: To The Top.

What Does Leadership Look Like to You? Inspired by Athena, the helper of heroes & heroines and her former boss who created Entertainment Tonight, Executive/Anchor Sandra Rupp created The Five Questions to Davos CEO Series on Smart TV. The future of women rests on their heroic shoulders.

I have asked five key companies to add women to their Davos Delegate Teams for the DAVOS CEO CHALLENGE. I am now delivering results: I had previously filmed Five Questions to Sir Martin & Muhtar Kent. CEO @CocaCola is bringing two female delegates to Davos (a sure winner for 2016) and WPP is on board with a new female delegate (with Sir Martin and one other WPP delegate listed that’s actually 50% Women for WPP parent company: Impressive way to bring the % up but he is a Math Man). We also have 50% Female Chairs this year! CEO @Citi brought two women last year. We will be watching for the final number from Unilever CEO who is well known for The Sustainable Living Plan  & his impressive work on UN Global GoalsQUOTE: “Our brands are 80% there to serve women.” CEO Paul Polman

The shocking news is the current estimate for overall percentage of Davos Women is only 18%. We really need the 5 Davos Challenge CEOs to be our heroes and work with me on this project. My concern is many women can’t sleep at night, because over 100 Million Western Women in all age groups and many more around the globe don’t have Jobs, Opportunities or Angel Investors. We are not leveraging the talent of some or our most educated Western Women! This is the REASON I am working diligently and creatively on getting 30% Women to Davos (40% of my top school MBA class was women many years ago).  In one last #ThinkPink Athena-inspired shot at getting more Doves to Davos, here are 5 Questions for Unilever CEO. With gratitude, Sandra Rupp, Executive & Anchor www.parthenonadvisors.com 

Advice to all CEOs: What Does Leadership Look Like to You? Please call it Gender Parity (positive energy) not the Gender Gap. Don’t expect women leaders to be like men (some like yoga & fashion more than sports. Yes I’ve hit a hole in one, won a skeet tourney & helped get Women into Augusta, but my main interests are global business, digital media, and helping others). Hoping for a miracle in getting more CEOs to invite Women @Davos. I am happy to work on executive coaching & media projects for your companies or organizations.

Sandra Rupp previously achieved the Managing Director corner office in Global Executive Search, has a Kellogg MBA, studied at Oxford. She was placed on the THINKERS50 Guru Radar list for the world’s Top Business Thinkers for “The Yin & Yang of Leadership” and stated in the Davos Debates in 2011 that “Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide.” She is rebranding the look & feel of leadership. Subscribe to her YouTube Channel & Follow her Tweets @ExecCareerCoach Learn more at www.sandrarupp.com Many thanks to viewers in 65 Countries & especially to the 5 Key Davos CEOs.

“Think big, Think positive. Never show any sign of weakness.” Louis Winthorpe III, TRADING PLACES movie quote. A WARM WELCOME to my Viewers in 65+ Countries & the 5 Davos CEOs with Power to Help Me get more Women to World Economic Forum: CEOs of WPP Group, Coca Cola, Unilever, Virgin & Citi.

“As the winds blow cold in Davos, Davos Woman is ready to roll” with Executive & Anchor Sandra Rupp cc @WEF @FT @WSJ @McKinsey

LEADERS, I am excited to share a brand New Davos Woman Challenge  2016 with my Favorite Davos CEOs. I am asking them to “Trade Places” for one day with a CEO Female Founder age 45+ with a Top School MBA & interview with me on camera. Yes I plan to choose a seasoned Harvard MBA Alum for WPP CEO Sir Martin Sorrell! I want to choose myself for Unilever CEO Paul Polman as I have the marketing Kellogg MBA and know a lot about his amazing Sustainable Living Plan. We will find a super creative Stanford MBA Alum for Virgin CEO Sir Richard Branson, and we need a charismatic Cass B-School Alum for Coca Cola CEO Muhtar Kent. I have a smart Wharton finance Alum for Citi CEO Michael Corbat; after all he won The Davos Woman Challenge last year by bringing two female delegates to World Economic Forum. Davos CEOs are all cordially invited to interview with me on camera, sponsor the process & even make the final edits. With so many talented baby boomer ladies available with a mix of Corporate & CEO Founder experience, I figure my Davos CEOs will be extending offers to join their CEO Teams after just one day. And then we will have more female delegates for Davos! OUR GOAL: 30% Women. Watch the EXCLUSIVE INVITE VIDEO here:

“Introducing the priceless Sandra Rupp.” Paul Murphy, Founding Editor, FINANCIAL TIMES Alphaville

“Thank you Sandra for your leadership on giving women greater voice at Davos.” Bill George, former CEO Medtronic, Professor at Harvard Business School

“If there is one person I’d like to meet at #WEF it’s @ExecCareerCoach [Sandra Rupp] #DavosWoman” a female WEF Editor delegate

“In awe of Davos Woman, Sandra Rupp.” @FastCompany magazine reporter

Special thanks to Thinkers 50 author Don Tapscott for sending a copy of his best selling book on The Digital Economy (buy on Amazon.com).

Sandra Rupp was placed on the THINKERS50 Guru Radar list for the world’s Top Business Thinkers 2011-13. Prior to her career in global Executive Search & now Executive Coaching & Anchoring she worked for a Top Media CEO. She is an Executive Coach, CEO Advisor & Media Interviewer. CEOs, CHROs, Sponsors or Media who would like to work with her contact  www.parthenonadvisors.com  In 2011 she was placed on the cover of the Davos Debates Video by the World Economic Forum and has been anchoring videos ever since. The theme for the Davos Annual Meeting in January 2016 is “Mastering the 4th Industrial Revolution.” Subscribe to YouTube Channel Twitter @ExecCareerCoach www.sandrarupp.com STAY TUNED

CREDITS: Ms. Rupp’s Wardrobe by StyleParis.com Video Music: “We Were Once Kings” by Silent Partner.

QUOTE: “Love, love, love, that is the soul of genius.” MOZART

LEADERS In my second video for BILDERBERG, I invite World Leaders to interview on my Smart TV show “Conscious Capitalism Meets ET.” We now have viewers from around the world, and I am honored to invite Bilderberg business, political & media leaders to interview with me (using Chatham House Rule – see video below & prior post).

The Bilderberg Meetings were in the Austrian Alps from June 11-14th (I am suggesting Naples, Florida as a possible location for next year so I can attend). The 2015 attendee list at their website (click to view) includes 140 leaders, including the Chair & CEO of Axa as well as the Chair of Google (owner of YouTube). Royalty also attended, so I wore a special red evening gown here. We hear Bilderberg organizers are happy about the interest in their conference, and we want to make sure Bilderberg participants feel heard. Topics can be found here (click). WATCH MY VIDEO INVITE:

Sandra Rupp was placed on the THINKERS50 Guru Radar list for the world’s Top Business Thinkers from 2011-2013 (support her with a Vote in 2015 at www.thinkers50.com). She is an Executive & Media Interviewer, MBA from Kellogg/Northwestern and studied International Business & Art at Oxford. She is Thought Leader & Advisor on “The Yin & Yang of Leadership.” Prior to her career in global executive search & executive coaching one of her first mentors in business was Al Masini, the Creator of ET. Contact: www.parthenonadvisors.com and www.sandrarupp.com Sandra has had Top Videos on Twitter and YouTube for #CannesLions #WEF #Davos & #Augusta. In 2011 she stated to World Economic Forum that Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide. They placed her on the cover of the Davos Debates Video of Selected Entrants. Sandra is the 11th Great Great Granddaughter of Mayflower Pilgrim William Brewster, and is also a lover of Europe. STAY TUNED & many thanks to all who support her. Yin/Yang.

MANY THANKS CEOs, Editors, Reporters:

“Introducing the priceless Sandra Rupp.” FINANCIAL TIMES Alphaville

“In awe of Davos Woman, Sandra Rupp.” @FastCompany reporter

“Thank you Sandra for your leadership on giving women greater voice at Davos.” Bill George, former CEO Medtronic, Professor at Harvard Business School


Follow Sandra Rupp's Davos Pledge: The Yin & Yang of Leadership on WordPress.com

Welcome to The Davos CEO Pledge with Executive Coach & Anchor Sandra Rupp

Executive Anchor Sandra Rupp

FT Alphaville “Introducing the priceless Sandra Rupp”

#DavosWoman 2015

#DavosWoman 2015

Viewers in 100+ Countries Executive Anchor Sandra Rupp invites Davos Leaders on Camera

Executive/Anchor Sandra Rupp

RSVP to The Davos CEO Pledge & Welcome to The Yin & Yang of Leadership

Beautiful or Average? How Sandra Rupp Remade Dove (& Axe)) with Unilever CEO Paul Polman

Click to View

Click to View

Buy Video on Amazon: Sandra Rupp, THINKERS50 Radar List world’s top business thinkers

Sandra Rupp, Parthenon Advisors

CAREER NAVIGATION: 7 Steps to Success

RSVP to The Davos CEO Pledge & Interview with Sandra Rupp on Camera

CLICK Sandra asks her CEOs, Financial Times, Fast Company Watchers WHAT to Wear at DAVOS

Sandra Rupp #DavosWoman, Dress by Analili, Miami

Video: TRADING PLACES with DAVOS CEOs and The Yin & Yang of Leadership

Sandra Rupp, Executive & Anchor

Sandra Rupp, Executive & Anchor

Her RESILIENT DYNAMISM Davos Video was a TOP Video on Twitter for #WEF per Eventifier. Click to her Thanks + Giving Video

Click to View #DavosWoman

Sandra Rupp, Davos 2013 Videos

Never Give Up on Your Dreams WEF 2017 & 5 Economic Myths

Click to her GATES CANNES CHIMERA VIDEO: to eliminate poverty off the planet

Sandra Rupp, Parthenon Advisors Enters Gates Cannes Chimera

WHAT DOES LEADERSHIP LOOK LIKE TO YOU?

ABOUT SANDRA RUPP


Placed on THINKERS 50 Guru Radar List for the world's top business thinkers, Sandra Rupp is an Executive Coach, Advisor, Anchor, Interviewer. Her Videos have been tops for #WEF #Davos #CannesLions and #Augusta. Founder of Parthenon Advisors and Thought Leader on "The Yin & Yang of Leadership." In 2011 she stated to World Economic Forum that "Investing in & Empowering The Femininine Leadership Style the largest economic opportunity worldwide." They placed her on the cover of the Davos Debates Video of Selected Entrants. Sandra's passion is helping people and companies create a brighter 21st century future. With viewers now in 100 countries, she is the Anchor of "The Art of 21st Century Career Navigation." Look for her new Video on Demand and DVD on Amazon. Sandra is @CareerExpert on YouTube. Also connect with her at www.parthenonadvisors.com www.sandrarupp.com Sandra has an MBA from the Kellogg School at Northwestern & studied International Business & Art at Oxford. She is an Ambassadress for Conscious Capitalism, Sustainability & Inclusion. Support her with a Vote at www.thinkers50.com
Contact: info@parthenonadvisors.com

How Warren Buffett INSPIRED The Davos CEO Challenge & Silicon Valley, FT & WSJ are Helping!

Sandra Rupp Video

CLICK TO VIEW

She suggested this topic as a Co-Chair for her Kellogg Alumni Northwestern Univ. Reunion

Conscious Capitalism at Kellogg Reunion

Sandra was in the very 1st class that Business Week Ranked #1

Female Top Business Thinker was one of the few to forecast Trump in her Thinkers50 video 2015.

Executive Coach Sandra Rupp

PARTHENON ADVISORS: Click to company website & work with Sandra Rupp

Click to website

Click to website

CLICK How Sandra is CHANGING The Look & Feel of Leadership

Sandra Rupp @CareerExpert on YouTube

Executive Advisor & Media Interviewer #CannesLions

Enter your email address to follow this blog.

Conscious Capitalism Meets ET: Sandra helps Unilever CEO on India

Click to View

WHO WON THE DAVOS CEO CHALLENGE IN 2015? How Many Ladies Did Top CEOs Bring to WEF?

Sandra Rupp Davos Woman CLICK TO VIEW

Executive Coach Sandra Rupp Announces CEO Winner 2015

HAPPY NEW YEAR Davos 2019: Will CEO Jamie Dimon donate to The Davos CEO Pledge?

Sandra Rupp, Executive Coach and Global Anchor

BREAKFAST AT DAVOS 2018 with Global Anchor Sandra Rupp #SharedFutures #WEF18

Davos

Click to View: 5 Questions for IMRAN KHAN

Global Anchor Sandra Rupp

Anchor Sandra Rupp reveals her 5 Questions for Imran

Executive/Anchor Sandra Rupp Unveils Most Famous People She’s Met

Sandra Rupp, Executive & Anchor

Click to View Video

HERE COMES THE SUN: How President Trump can help Davos

Executive Anchor Sandra Rupp

Executive Anchor Sandra Rupp

How FT Alphaville, Sandra Rupp & CEO Paul Polman Saved UNILEVER

Sustainaible to Flourishing Business

BILDERBERG 2015: Executive Anchor Sandra Rupp Invites Leaders to Interview

Executive Anchor Sandra Rupp

CLICK TO VIEW

LADY IN GREEN: Sandra Rupp asks AUGUSTA members to Admit Women: 4 months later THEY DID

Click to view videos

@ExecCareerCoach, Speaker, Writer

Ad Advice to Cannes Lions CEOs on FEARLESS WOMEN & Wall Street Bull

Executive Sandra Rupp

Why Davos Woman predicts DONALD TRUMP will be President

Executive Anchor Sandra Rupp

Live from Naples, Florida USA

Pretty in Pink: How Many Doves will UNILEVER CEO Paul Polman Bring to Davos?

Executive & Anchor Sandra Rupp

CLICK to 5 Questions to CEO Paul Polman

MEET the 5 Davos CEOs with POWER to get More Women to World Economic Forum

Executive Sandra Rupp in Jimmy Choos

CLICK TO VIEW: Sandra puts on her Jimmy Choos to get Women to Davos

Sandra Rupp was placed on the Cover of the Davos Debates Video in 2011. She has been recording Videos ever since.

Sandra Rupp is THE FEMININE LEADER VOICE & aims to get 30% Women & herself to Davos with the help of her Favorite CEOs.

Sandra filmed this Davos Challenge Highlights Video in 2013

#DavosWoman

Sandra launches Davos Challenge to CEOs to bring 2 lady delegates

Why I Need Paul Polman & Imran Khan to Help Me Get Doves to Davos

Executive Anchor Sandra Rupp

SUBSCRIBE to blog & YouTube: What Does Leadership Look Like to You?

Sandra Rupp @CareerExpert

Sandra plans to get 30%+ Ladies to DAVOS & is "Rebranding Leadership." Yin + Yang

Cannes Lions SUMMER UPDATE: Sandra Rupp is The Feminine Leader Voice

CLICK TO VIEW Sandra Rupp

CLICK TO VIEW Which 2 CEOs responded & added Ladies to CEO TEAMS?

Follow Sandra Rupp on Twitter

CLICK TO VIEW Sandra’s 10 KEY ACCOMPLISHMENTS of 2012: Her Holiday Video went viral!

Sandra Rupp, Holiday VIDEO

Sandra Rupp, CareerExpert on YouTube

Sandra Rupp Talks #Davos 2014 & Gates CANNES CHIMERA

CLICK TO VIEW POST

CLICK TO VIEW Attention Warren Buffett and Bill and Melinda Gates

Archives

World Economic Forum 2011: How Can We Drive Inclusive Growth & Prosperity?

Sandra Rupp in The Davos Debates 2011 Video

Sandra Rupp, DAVOS Selected Finalist- Click to View

December 2019
M T W T F S S
« Sep    
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Contact Info for Ms. Rupp

Email: info@parthenonadvisors.com
Global Career & Leadership Advisory, Media Presenter, Interviewer, Anchor/Host, Moderator, Commentator, Speaking, Writing, Brand Ambassador, Videos, TV, Radio. Appointments By Phone, Video Calls or In Person.

Copyright. All Rights Reserved.

© Sandra Rupp, Parthenon Advisors & “The Yin & Yang of Leadership” 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019. All Rights Reserved. Excerpts and links may be used, provided that credit is given to Sandra Rupp with appropriate and specific direction to the original content.

%d bloggers like this: