Posts Tagged ‘Ad Week’
Beautiful OR Average? Why I want to work with Unilever CEO Paul Polman & Give DOVE a Creative Makeover
Posted on: April 15, 2015
UPDATE: Soon after this post, Unilever’s CEO @PaulPolman joined Twitter, modified his website & can now read Sandra’s Tweets He added another lady to his CEO Team.
“What message is new Dove Ad really sending to our daughters?” Telegraph
“Dove’s ‘Beautiful or Average’ Ad: does it do more harm than good?” ETonline
“Dove is Really Reaching with this New Stunt that Forces Women to Label Themselves ‘Average’ or ‘Beautiful'” Fast Company magazine (click to view)
BOTTOM LINE: I have talked openly about how much I admire Unilever’a Sustainable Living Plan. But when I am appointed to his CEO Team, I will have more choices for Dove doors: including Kind-Hearted, Feminine & Fearless. Dear Ad Age & Sir Martin: he needs a female Chief Creative for Dove. The one positive thing about the Ad was they took my advice & filmed women around the globe! Here’s my new video offering to work with Paul as Chief Creative Advisor on Dove & other brands. Click to View:
“Dove has Women Walk through Doors Labeled ‘Beautiful’ or ‘Average’….” Beauty Editor Arabelle Sicardi of BuzzFeed
“Dove’s New Choose Beautiful Ad Sparks Online Backlash.” Nicole Arce in Tech Times
ORIGINAL POST: Just imagine this scenario: a male CMO & male SVP of Brand, a male Chief Creative Officer, and even male Directors of an Ad Agency hatch a plan to have the Ad Team fly to five cities and film women walking into office buildings or malls for a female soap product. But first they plan to put up two huge signs: on top of Door #1 is a sign that says BEAUTIFUL. On top of Door #2 is the sign AVERAGE. And then they film the majority of the women walking through the AVERAGE Door! Wow you can’t even make this stuff up…I really need to help CEO Paul Polman promote the positive self-esteem in his Sustainable Living Plan. As some of you know, I helped him clean up the Axe Ads (see all Videos to CEO Unilever on YouTube), but now I’d like him to hire me to give Dove a Creative Makeover. As I pointed out in my prior Dove post, Beautiful is a man’s word (click to see more). But there’s more that Unilever’s CEO needs to know: the BuzzFeed Beauty Editor mysteriously had her critical Dove post temporarily deleted – and then restored when BuzzFeed’s Editor-in-Chief admits he blew it after a Slate article. So why did he temporarily delete the post? Last time I checked PR Firm Edelman had been contacted, but there was no comment – Richard & Sir Martin please give me a call. Because I suspect Paul will be siding with me – because top women Execs, Journalists & customers are worn out being told we have to think like men. Calgon take me away ~
Sandra Rupp was placed on the THINKERS50 Guru Radar list for world’s top business thinkers and has consulted to and advised global Fortune 100 executives her entire career. A Kellogg MBA alum, she studied International Business & Art at Oxford University. Support her with a Vote at www.thinkers50.com She is intrigued & impressed by the #SustLivingPlan. Please email this post to Paul who has most recently been traveling in the USA. www.sandrarupp.com www.parthenonadvisors.com STAY TUNED.
- In: Advertising | Careers | Dove | Gender Parity | Leadership | Sustainability | Unilever
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UDPATE: After Paul Polman read this post, he added another lady to his CEO Team & joined Twitter! STAY TUNED
“What I’m most excited about technology is that it gives women a voice.” @PaulPolman Unilever CEO (which owns Dove)
“Paul Polman is handsome & intelligent, but he needs more Women on his CEO ULE Team. #SpeakBeautiful” @ExecCareerCoach (update: he now has more)
Happy Women’s Day. While I know Unilever had good intentions, I am surprised they singled out women in their #SpeakBeautiful campaign (note: Dove has a men’s care line too). As soon as it hit Twitter I tweeted back to PR CEO Richard Edelman on Oscar’s Day “Please tell Paul…They can do better.” In this video I explain to CMO Keith Weed & Dove SVP Stephen Miles why I think it’s time to drop the word “Beauty” from the Dove campaign, revamp it with something fresh & positive, and even use this as an opportunity to hire more Women Executives. As some of you know Paul is one of my five favorite Davos CEOs, and I helped him clean up the Axe & Lynx Ads through my prior videos – I love Clean Cut and Axe Peace But Unilever needs my help again as I read these headlines:
“Dove’s #SpeakBeautiful campaign is the ugliest thing on the internet today.” Caitlin Dewey in Washington Post
“Is Dove’s #SpeakBeautiful Twitter Campaign an ‘Egregious Overstep’?” headline in Ad Age
My Question for Dove: By pointing out something negative about women are you really raising their self esteem? #SustLiving
“Our brands are 80% there to serve women.” CEO Unilever to Davos “The era of women is coming.”
Note to Paul: the era of women leaders is here! P&G has many Women on their CEO Team. I volunteer to be your Chief Creative Consultant & here’s my idea for Dove to lead the way across the Consumer Goods, Advertising & PR world to #PaintItPurple & be the hero. Watch:
Sandra Rupp was placed on the THINKERS50 Guru Radar list for the world’s top business thinkers. Support her with a Vote at www.thinkers50.com She is an Executive Coach & Media Presenter at Parthenon Advisors with an MBA from Kellogg. She also studied at Oxford. She also has many years of experience in media, marketing & executive search, working with Fortune 100 companies where she placed some of the world’s top innovators. She has been using Dove since she was born, admires Paul Polman’s work on #Sustainability & is confident she can find 30%+ ladies for his ULE Team. She is even willing to double the size of the team to #PaintItPurple Sandra Rupp’s digital assets are across the web. Subscribe to her YouTube Channel & Follow her on Twitter @ExecCareerCoach. Yin/Yang.
HOW Executive & Anchor Sandra Rupp is CHANGING the Look & Feel of Leadership #ConsciousCap
Posted on: September 13, 2014
- In: Advertising | Cannes Lions | Careers | CEOs | Conscious Capitalism | Davos | Havas | IPG | Leadership | Media | Omnicom Group | Publicis | Television | Unilever | Women | WPP Group
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QUESTION: “What Does Leadership Look Like To You?” #DavosWoman to #CannesLions
Sandra Rupp achieved the corner office, hit a hole-in-one, won a skeet tourney, and has been to Daytona. Her next dream: to interview global CEOs on camera, win a prize at Cannes Lions & get 30% Ladies to Davos!
CLICK TO VIEW:
Placed on the THINKERS50 Guru Radar list for the World’s Top Business Thinkers from 2011-2013, Sandra Rupp is an Executive Coach & Anchor/Interviewer who has an MBA from Kellogg/Northwestern and also studied International Business & Art at Oxford. Prior to her work in Executive Coaching, she worked in Executive Search, Media and Marketing, where one of her first mentors in business was Al Masini, the Creator of Entertainment Tonight. She has also been inspired by Daniel Morel, the #1 Global Digital Agency Chair who helped her create her very first video, Unilever CEO Paul Polman for his creative approach to Sustainability and Whole Foods CEO John Mackey for his work on Conscious Capitalism. Yin/Yang. To work with her please visit www.parthenonadvisors.com As Thought Leader & Advisor on “The Yin & Yang of Leadership,”Sandra is changing the Look & Feel of Leadership. In 2011 the World Economic Forum placed her on the cover of the Davos Debates Video when she stated “Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide.” She has since had Top Videos on Twitter & YouTube from #WEF to #CannesLions to #Thinkers50. www.sandrarupp.com STAY TUNED
Wardrobe Credits: Women Designers including Stop Staring, Analili, Fable, Diane von Furstenberg, Nina Ricci Mink, Black Velvet Gown & Suit by Style Paris.
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- In: Advertising | Apple | Cannes Chimera | Cannes Lions | Careers | CEOs | Coca Cola | Davos | Gates Foundation | Havas | IPG | Leadership | Media | Men | Omnicom Group | Publicis | Television | Unilever | WPP Group
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Sandra Rupp is delighted to share a 2014 video for CANNES LIONS International Ad Festival of Creativity. Sandra was placed on the THINKERS 50 Guru Radar list for the world’s Top Business Thinkers from 2011-13. Here she anchors an intro to #CannesLions 2014 with an offer to the CEOs of all the major advertising agencies & advertisers to meet with her for an interview on camera to help the world.
Sandra Rupp dedicates this Video to Stephen H. Baum, Author, CEO Coach & former Booz Allen consultant who helped her believe in her mission/vision. She talks about key Davos CEOs including WPP Group’s Sir Martin Sorrell and Unilever CEO Paul Polman. She also talks about her Gates Foundation CANNES CHIMERA entry to help eliminate poverty and the MOFILM Video Contests. She discusses how she tweeted CEO of Apple Tim Cook asking him to add women to his CEO Team (a few months later Apple had a lady on its CEO Team!). She also invites Ad CEOs Maurice Levy of Publicis and John Wren of Omnicom to meet with her.
Sandra calls Investing in the Feminine Leadership Style “the largest economic opportunity worldwide.” She has an MBA from Kellogg/Northwestern and studied International Business & Art at Oxford. She plans to create a Modern Renaissance. Sandra calls her Smart TV Channel “Conscious Capitalism Meets Entertainment Tonight.” One of Sandra’s first mentors was the late Al Masini, the Creator of ET. She is also inspired by Daniel Morel, the world’s #1 Digital Ad Agency CEO. Subscribe to her Videos at YouTube Channel. To learn more visit http://www.sandrarupp.com and http://www.parthenonadvisors.com She is an Executive, Advisor & Media Presenter. Many thanks to all who support her. WATCH VIDEO:
