Sandra Rupp's Davos Diary: The Yin & Yang of Leadership

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FAVORITE QUOTE: “Following the light of the sun, we left the Old World.” Christopher Columbus


Davos Woman Sandra Rupp invites President Donald Trump and Unilever & Dove CEO Paul Polman to help her lead a Women’s March to Davos. Sandra initiated The Davos CEO Pledge and has been successful in increasing the percentage of women at World Economic Forum to 21% from 15% with five years of videos asking her favorite CEOs to invite more female delegates and appoint more women to their CEO Teams. Now she is ready to achieve her dream of 30%+ Women including entrepreneurs, executive coaches and herself at Davos. She aims to create many more jobs in the US, Europe & the developing world. Here’s how. Watch video:

Sandra Rupp was placed on the THINKERS50 Guru Radar List for the world’s top business thinkers. She is an Executive Coach, Career & Leadership Advisor, Anchor & Interviewer. Buy her new Video on Demand/DVD on Amazon CAREER NAVIGATION: 7 Steps to Success. She has two decades of management consulting experience in both Executive Search and Executive Coaching, experience in Media and an MBA from Kellogg/Northwestern. She also studied International Business & Art at Oxford. Sandra has been interviewed by a WSJ reporter, quoted in Forbes and appeared in the Financial Times Alphaville. She was one of the first to predict a Trump victory in her August 2015 Thinkers50 video. Ms. Rupp is the 11th Great Great Granddaughter of Mayflower Pilgrim William Brewster and currently resides in sunny Florida. She invites all Davos CEOs and Leaders to interview with her on camera & sponsor her Davos Pledge. STAY TUNED & subscribe to her YouTube Channel  #SmartTV. Learn more at and www. 

CREDITS: Dress by Bardot. Music: To The Top.

FOLLOW THE DAVOS WOMAN CHALLENGE now on SMART TV, YouTube, Linked In, Twitter, Google+ and WordPress. It was inspired by @WarrenBuffett and one of Sandra Rupp’s 1st mentors: The Creator of Entertainment Tonight.

Sandra Rupp is changing the Look & Feel of Leadership. In her sixth Video for THE DAVOS WOMAN CHALLENGE, @ExecCareerCoach shares the Highlights so far . She is inviting CEOs of Unilever, WPP Group, Coca Cola, Citigroup & Dell to lead the way on Women by appointing 30%+ women to their CEO teams & bringing two of five female delegates to Davos (to show the other Davos CEOs how it’s done). Her goal: 30%+ Women at Davos by 2015. She is also suggesting the CEOs meet with her in Florida or at CANNES LIONS or DAVOS to film an interview with her and announce the challenge in a creative way to all CEOs. CEOs contact In 2012 Sandra’s Feminine Leader “Leadership can Look Like This” Videos were tops for #CannesLions on Twitter all week. It took @ExecCareerCoach four months of tweets and a video to help get Women into Augusta National Golf Club, how long will it take to get Davos CEOs to bring 30-40% Women to Davos…STAY TUNED!

QUOTE: “To say that women have to be like men is rather silly…Most women don’t even aspire to be like men. Most women aspire to be who they are.”
~ Sandra Rupp @ExecCareerCoach

CEO ScoreBoard UPDATE: On May 20th, soon after the Video below was released, Michael Corbat CEO of Citigroup announced he was appointing a second woman to his CEO Leadership Team. Welcome Jane! Thank you Michael. CEO Paul Polman of Unilever has also added a Woman to his CEO ULE TEAM after Sandra tweeted Unilever HR in the UK about living up to his Catalyst award. In addition after Sandra’s January Video to Sir Martin Sorrell of WPP Group, he stated in a Reuters interview that women are often better at advertising. STAY TUNED

Sandra Rupp was placed on the THINKERS 50 Guru Radar list for the world’s Top Business Thinkers from 2011-2013. She has a background in Global Executive Search and Executive Coaching. She is also a Media Presenter and Brand Ambassador. She has an MBA from the Kellogg School at Northwestern and studied International Business at Oxford. Sandra has had Top Videos for #WEF World Economic Forum on Twitter and YouTube three years in a row. Check out this new post in Harvard Business Review on why male CEOs are the key to success. STAY TUNED and watch THE HIGHLIGHTS VIDEO here:

Preview Video: How @ExecCareerCoach plans to get 30%+ Women to Davos 
Video #1: Sandra Rupp Issues DAVOS CHALLENGE to 5 of her Favorite CEOs at Unilever, WPP, Dell, Coca Cola, Citigroup
Video #2: The Davos Challenge CEO ScoreBoard: % Ladies on their CEO TEAMS
Video #3: Spring Message to Davos CEOs 50%+ of Women now Fear Poverty & How WE can Change That
Video #4: Sandra Helped Get Ladies into Augusta & Now She Aims for 30% Women at DAVOS.
Video #5: Sandra Rupp Invites 5 DAVOS CEOs to MEET AT CANNES LIONS TO Lead Way on Women
You can Follow THE DAVOS CHALLENGE on Twitter, YouTube, Linked In, Google +. NEW Watch The Davos 30%+ Challenge Playlist & meet the CEOs

The day this VIDEO was released on April 13th, 2013 it was the TOP Video on Twitter for #Augusta, #Masters & #WEF on Twitter. WELCOME to The Davos Challenge. Sandra Rupp is @ExecCareerCoach, Subscribe to her YouTube Channel. Sandra is on the THINKERS 50 Guru Radar list for the world’s Top Business Thinkers. In 2012 with four months of tweets & a Video to Augusta National Members, she helped get Women into Augusta along with Piers Morgan, Bubba Watson, Donald Trump and others. Now Sandra has a new challenge for Augusta National CEOs and Davos CEOs. She wants 30%+ WOMEN on their CEO Teams and 30%+ Women at World Economic Forum. Add your VOTE of Support for Sandra Rupp, Executive Coach, Parthenon Advisors at She is Thought Leader & Leadership Advisor on “The Yin & Yang of Leadership.” She is a Brand Ambassador for Conscious Capitalism, Sustainability, Inclusion. Sandra shared in a Davos Debates Video for World Economic Forum in 2011 that “Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide.” She is asking five of her favorite Davos CEOs and now Augusta CEOs to work with her to APPOINT 30%+ Women to their CEO Teams. Sandra has an MBA from the Kellogg School at Northwestern, studied International Business at Oxford and was previously a Managing Director in Global Executive Search. She dedicates this video to Warren Buffett who has inspired her for this goal. Contact:

WATCH the first few DAVOS CHALLENGE VIDEOS here & STAY TUNED: Preview Video: How @ExecCareerCoach plans to get 30-40% Women to Davos by 2015 Video #1: Sandra Rupp Invites 5 of her Favorite Davos CEOs to Meet with Her Post #2: The Davos Challenge CEO ScoreBoard: % Ladies on their CEO TEAMS Video #3: Spring Message to Davos CEOs 50% of Women now Fear Poverty & How WE can Change That STAY TUNED. NEW Subscribe to The Davos 30%+ Challenge Playlist here on YouTube & Meet the 5 Key DAVOS CEOs Sandra is asking to work with her to lead the way on getting 30-40% Women to Davos.

Sandra Rupp placed on the THINKERS 50 Guru Radar list for the world’s Top Business Thinkers from 2011-13. She is Thought Leader & Advisor on “The Yin & Yang of Leadership.” Click to View her Preview Video: How @ExecCareerCoach plans to get 30% Women to Davos Click here for Video #1 where she Invites her Favorite CEOs to Meet on camera for an interview CEOs Please Contact her at

CEO ScoreBoard = % Women on CEO Teams (from company websites March 2013). OUR GOAL: 30%+ WOMEN & bring 2 female delegates to Davos:
Paul Polman, Unilever = 15% Women Score (NOTE: Paul added a 2nd Woman after Sandra tweeted Unilever HR!)
Muhtar Kent, Coca Cola = 20% Women
Michael Dell, Dell = 10% Women
Michael Corbat, Citigroup = 8% Women (NOTE: Michael responded to our Challenge in May by adding 1 more Woman)
Martin Sorrell, WPP Group = TBD (still gathering info but Sir Martin said women are often better at advertising after Sandra’s January Video to him)

Sandra Rupp has a background in Global Executive Search & Coaching, Kellogg MBA and studied at Oxford. In 2011 she was placed on the cover of the Davos Debates Video of Selected Entrants stating that Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide. She is a Brand Ambassadress for Conscious Capitalism, Sustainability & Inclusion. She enjoys interviewing CEOs.
NOTE: Her Davos Challenge Video Series was filmed on a Dell Computer, financed by Citi, inspired by WPP, with refreshments from Coca Cola and hair products by Unilever. NEW Find The Davos Woman 30%+ Challenge Playlist & Click here for her Spring Message:

COMING NEXT: Sandra’s Video for Augusta and her Invite to CEOs to meet her in Florida or at CANNES LIONS.

UPDATE: Soon after Sandra Rupp issued THE DAVOS WOMAN 30%+ CHALLENGE (click to view) to 5 KEY CEOs, CEO Michael Corbat of Citigroup added a 2nd Woman to his CEO Executive Team. STAY TUNED.
ThanksDavosWebsiteToday’s Davos Woman Question is for Bank CEOs. Leaders did you see the article in American Banker about the new Citigroup Executive Leadership Team? It points out that the new Leadership Team of 24 people is all male with the exception of one woman. When I attended a top school MBA program many years ago my class was 40% female. I also know from my work as an Executive Search Consultant and Executive Coach that there are many amazing and talented women for Boards & Executive Teams. So BANK CEOs I would like to work with you to achieve 30%+ Women on your Leadership Teams. Why? Because otherwise we are all missing out on the largest economic opportunity worldwide: Investing in more #DavosWomen.

STAY TUNED for more QUESTIONS for CEOs including tomorrow’s question for CEO Paul Polman of Unilever. We have a lot of important topics to cover, and DAVOS WOMAN IS READY TO ROLL….

Sandra Rupp was placed on the THINKERS 50 Guru Radar list for the world’s top business thinkers from 2011-2013. She is an Executive Coach, Thought Leader, Advisor on “The Yin & Yang of Leadership.” Contact: Support her with a VOTE at

AthenaPhotoFAVORITE QUOTE: “The Internet has been the most fundamental change during my lifetime and for hundreds of years.” @RupertMurdoch

One of my 1st mentors was the legendary Al Masini who created many TV programs including one of the longest running Entertainment Tonight. More recently I have used creativity as a 21st Century Executive Coach, Advisor & Supporter of Leaders & Brands who like me are Innovators in Conscious Capitalism. One of my key themes is The Yin & Yang of Leadership. Masculine + Feminine Leadership = 21st century success. I am also a Speaker, Writer and advocate for CareersSustainability, Inclusion, Advertising, Media, Innovation, Governance, Women. My Videos and Tweets helped get me (and my messages) to Davos, Cannes Lions, and on Thinkers 50 Guru Radar list. I helped get Women into Augusta with 4 months of Tweets & a YouTube Video sent to @BillGates, @RealDonaldTrump@BoonePickens, @Jack_Welch, @PiersMorgan & @BubbaWatson among others. Media has always been a passion (I was Co-President of the Media & Communications Club when I received my Kellogg MBA many years ago). If you would like to contact me to discuss being your Brand Ambassador, Executive Coach or Creative Strategist for Digital and Social Media please email  My 2012 Davos Video was a Top Video on Twitter all week during World Economic Forum (ditto for Cannes Lions). Websites at and Check out my Demo Reel of Video Clips here. With warm regards, Sandra Rupp @ExecCareerCoach & Stay Tuned.

On March 13th, 2012, 21st Century Executive Coach Sandra Rupp declared 2012: INTERNATIOAthenaFinalTNAL WOMEN’S YEAR International Women’s Day was the #1 Trending Topic on Twitter on March 8th.

Happy International Women’s Day & Year to women & men celebrating the amazing lAthena Parthenonadies around the world. In honor of IWD, I recorded a Special Video including a Special Message to inspire all of the amazing “Athenas” and women around the world. On as separate note, I would like to thank all of you who are voting for me for the National Association of Corporate Directors (NACD)  Directorship 100 for my work in Inspiring Boardroom Inclusion & Excellence.  I am excited about my videos, writing & speaking supporting more Women & Inclusion on Boards along with other colleagues worldwide. With gratitude from Sandra Rupp. Yin + Yang = 21st Century Success.

Contact me at: I would also like to share the new McKinsey report on the Payoffs of Board & Executive Team diversity at McKinsey Quarterly. Stay tuned!

QUOTE: “As we look ahead into the next century, leaders will be those who empower others.” ~ BILL GATES

UPDATE 1/29: MANY THANKS: this video received the most votes on the Davos YouTube Channel was and was a Top Video for Twitter Search “Davos” all week during World Economic Forum! Yin/Yang. Subscribe to all Videos at  Sandra’s 2011 Question on Innovation received 15 Answers from World Leaders. Interestingly, this 2012 Question was not chosen/answered by any Leader – but she remains optimistic her question will eventually be answered as it was #1 in Votes. She will also have NEW Videos for Davos 2013. Many thanks to all of you who are voting and supporting her. STAY TUNED.


Sandra Rupp giving a speech to Executives

Leaders, friends and colleagues: many thanks for your “Like” votes for my 2012 Davos Video Question to World Leaders for World Economic Forum 2012. I have chosen the topic of Boards & Executive Teams this year for The theme for this year’s meeting is The Great Transformation. Here is my 2012 Davos Video Question. Yin + Yang = Masculine + Feminine Leadership = 21st Century Success. I also created a new hashtag on Twitter: #DavosWoman. Best wishes from  Sandra Rupp.

QUOTE: “Coming together is a beginning; keeping together is progress; working together is success.” ~ HENRY FORD

I wanted to take this opportunity to update you on The Yin & Yang of Leadership. I have been very busy working on & communicating my strategies (for Boards, Executive Teams, Angel Investing, etc.) since discussing Investing in The Feminine Leadership Style with Davos/World Economic Forum.LogoWebsite

I have had nice discusssions with both the NACD and Boards & Advisors groups. Many thanks to the men & women supporting me as we settle into the 21st Century & tap into the largest economic opportunities worldwide. People + Planet + Profit. Any many thanks to those of you who voted for me for the NACD Directorship 100. STAY TUNED. Best wishes from Sandra Rupp. Learn more about Sandra at:


The Davos Question this year is How Can We Drive Inclusive Economic Growth & Prosperity? (when 80% of the world currently lives on less than $10 a day). My answer includes a 7 Step Plan developed over many years working with leaders. My answer is a 1 minute summary of what I believe is the largest economic opportunity worldwide. LogoWebsiteTop answers will be shared with World Leaders in late January at the World Economic Forum meetings. I am finding my video answer resonates with both men and women. Masculine & Feminine, man or woman, Yin & Yang make a wonderful team! (see a short clip here):

To Cast a “Like” please go to: by January 13th, Page Down to Bottom of Page. Once you find Sandra Rupp (in blue), you can cast a “like” to the right of the answer. Many of you don’t have YouTube accounts yet, but you do have to create one to participate. For Daily Career & Success Tips, follow Sandra Rupp on Twitter at & Subscribe to her YouTube Channel.

RSVP to The Davos CEO Pledge & Interview with Sandra Rupp on Camera

FT Alphaville “Introducing the priceless Sandra Rupp”

#DavosWoman 2015

#DavosWoman 2015

Video: TRADING PLACES with DAVOS CEOs and The Yin & Yang of Leadership

Sandra Rupp, Executive & Anchor

Sandra Rupp, Executive & Anchor

CLICK Sandra asks her CEOs, Financial Times, Fast Company Watchers WHAT to Wear at DAVOS

Sandra Rupp #DavosWoman, Dress by Analili, Miami

Executive/Anchor Sandra Rupp Unveils Most Famous People She’s Met

Sandra Rupp, Executive & Anchor

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Placed on THINKERS 50 Guru Radar List for the world's top business thinkers, Sandra Rupp is an Executive Coach, Advisor, Anchor, Interviewer. Her Videos have been tops for #WEF #Davos #CannesLions and #Augusta. Founder of Parthenon Advisors and Thought Leader on "The Yin & Yang of Leadership." In 2011 she stated to World Economic Forum that "Investing in & Empowering The Femininine Leadership Style the largest economic opportunity worldwide." They placed her on the cover of the Davos Debates Video of Selected Entrants. Sandra's passion is helping people and companies create a brighter 21st century future. With viewers now in 100 countries, she is the Anchor of "The Art of 21st Century Career Navigation." Look for her new Video on Demand and DVD on Amazon. Sandra is @CareerExpert on YouTube. Also connect with her at Sandra has an MBA from the Kellogg School at Northwestern & studied International Business & Art at Oxford. She is an Ambassadress for Conscious Capitalism, Sustainability & Inclusion. Support her with a Vote at

Female Top Business Thinker was one of the few to forecast Trump in her Thinkers50 video 2015.

Executive Coach Sandra Rupp
Follow Sandra Rupp's Davos Diary: The Yin & Yang of Leadership on

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Executive Coach & Anchor Sandra Rupp

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Sandra Rupp, Parthenon Advisors Enters Gates Cannes Chimera


Executive Anchor Sandra Rupp invites Davos Leaders on Camera

Executive/Anchor Sandra Rupp

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Sandra Rupp, Davos 2013 Videos

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Beautiful or Average? How Sandra Rupp Remade Dove (& Axe)) with Unilever CEO Paul Polman

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She suggested this topic as a Co-Chair for her Kellogg Alumni Northwestern Univ. Reunion

Conscious Capitalism at Kellogg Reunion

Sandra was in the very 1st class that Business Week Ranked #1

CLICK How Sandra is CHANGING The Look & Feel of Leadership

Sandra Rupp @CareerExpert on YouTube

Executive Advisor & Media Interviewer #CannesLions

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Conscious Capitalism Meets ET: Sandra helps Unilever CEO on India

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Sandra Rupp Davos Woman CLICK TO VIEW

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Global Anchor Sandra Rupp

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@ExecCareerCoach, Speaker, Writer

How FT Alphaville, Sandra Rupp & CEO Paul Polman Saved UNILEVER

Sustainaible to Flourishing Business

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Executive Anchor Sandra Rupp


Ad Advice to Cannes Lions CEOs on FEARLESS WOMEN & Wall Street Bull

Executive Sandra Rupp

HERE COMES THE SUN: How President Trump can help Davos

Executive Anchor Sandra Rupp

Executive Anchor Sandra Rupp

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Executive & Anchor Sandra Rupp

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Live from Naples, Florida USA

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Executive Sandra Rupp in Jimmy Choos

CLICK TO VIEW: Sandra puts on her Jimmy Choos to get Women to Davos

Sandra Rupp was placed on the Cover of the Davos Debates Video in 2011. She has been recording Videos ever since.

Sandra Rupp is THE FEMININE LEADER VOICE & aims to get 30% Women & herself to Davos with the help of her Favorite CEOs.

Sandra filmed this Davos Challenge Highlights Video in 2013


Sandra launches Davos Challenge to CEOs to bring 2 lady delegates

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Executive Anchor Sandra Rupp

SUBSCRIBE to blog & YouTube: What Does Leadership Look Like to You?

Sandra Rupp @CareerExpert

Sandra plans to get 30%+ Ladies to DAVOS & is "Rebranding Leadership." Yin + Yang

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CLICK TO VIEW Which 2 CEOs responded & added Ladies to CEO TEAMS?

Follow Sandra Rupp on Twitter

CLICK TO VIEW Sandra’s 10 KEY ACCOMPLISHMENTS of 2012: Her Holiday Video went viral!

Sandra Rupp, Holiday VIDEO

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Sandra Rupp Talks #Davos 2014 & Gates CANNES CHIMERA


CLICK TO VIEW Attention Warren Buffett and Bill and Melinda Gates


World Economic Forum 2011: How Can We Drive Inclusive Growth & Prosperity?

Sandra Rupp in The Davos Debates 2011 Video

Sandra Rupp, DAVOS Selected Finalist- Click to View

May 2021

Contact Info for Ms. Rupp

Global Career & Leadership Advisory, Media Presenter, Interviewer, Anchor/Host, Moderator, Commentator, Speaking, Writing, Brand Ambassador, Videos, TV, Radio. Appointments By Phone, Video Calls or In Person.

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© Sandra Rupp, Parthenon Advisors & “The Yin & Yang of Leadership” 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020. All Rights Reserved. Excerpts and links may be used, provided that credit is given to Sandra Rupp with appropriate and specific direction to the original content.

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