Sandra Rupp's Davos Diary: The Yin & Yang of Leadership

Posts Tagged ‘Feminine Leadership Style

QUOTE: “Show me a hero, and I will write you a tragedy.” F. SCOTT FITZGERALD

Snapshot 2 (1-11-2020 12-43 PM)When I started The Davos CEO Pledge, I assumed I would get 30-40% women to World Economic Forum within a few years because as a former executive search consultant, I knew the top female talent was available. I asked the world’s top CEOs to help me – men who were written up in articles & admired by the press. Today, after working diligently to get the percentage from just 15% women to 22%, I realize there is a much bigger issue. Some Davos Men have secrets, and until we address this issue, we will not get a healthy representation of the seasoned women leaders ages 45-65+ to achieve inclusive economic growth. A major obstacle is the PR Industrial Complex which spins stories to make these CEOs look good. Meantime some of these CEOs & Board members are taking advantage of highly intelligent women. Older male CEOs promoting the idea of hiring young millennials is a recipe for disaster, because it leaves out the amazing, experienced women with wisdom. Here I discuss two Davos CEOs (Martin Sorrell & Jeff Bezos in the MeToo era) & Success Coach Tony Robbins. My goal since 2011 is 30-40% women leaders at Davos & Cannes Lions. For anyone willing to help me achieve my dream, please get in touch on Linked In. As positive & hopeful as I have been in my initial posts, dealing with Davos CEOs, Board members & Billionaires is not always pretty: WATCH

Executive Coach & Global Anchor Sandra Rupp was placed on the Thinkers50 Radar list for the world’s top business thinkers. She has influential viewers in 168 countries around the globe. She rose to Managing Director in executive search & is seeking sponsors for her Interview Show called “CEOs & Leaders with a Heart.” Sandra has an MBA from Kellogg/Northwestern & also studied at Oxford. Subscribe on YouTube, Twitter & Donate at Patreon. She has been interviewed by a Wall Street Journal reporter for a book, appeared in the FT Alphaville, and has been quoted on Forbes.com. Sandra named her company after the Parthenon in Greece, dedicated to Athena the helper of heroes & heroines. She is Thought Leader on The Yin & Yang of Leadership & she is the Feminine Leader Voice.

What Does Leadership Look Like to You? Inspired by Athena, the helper of heroes & heroines and her former boss who created Entertainment Tonight, Executive/Anchor Sandra Rupp created The Five Questions to Davos CEO Series on Smart TV. The future of women rests on their heroic shoulders.

I have asked five key companies to add women to their Davos Delegate Teams for the DAVOS CEO CHALLENGE. I am now delivering results: I had previously filmed Five Questions to Sir Martin & Muhtar Kent. CEO @CocaCola is bringing two female delegates to Davos (a sure winner for 2016) and WPP is on board with a new female delegate (with Sir Martin and one other WPP delegate listed that’s actually 50% Women for WPP parent company: Impressive way to bring the % up but he is a Math Man). We also have 50% Female Chairs this year! CEO @Citi brought two women last year. We will be watching for the final number from Unilever CEO who is well known for The Sustainable Living Plan  & his impressive work on UN Global GoalsQUOTE: “Our brands are 80% there to serve women.” CEO Paul Polman

The shocking news is the current estimate for overall percentage of Davos Women is only 18%. We really need the 5 Davos Challenge CEOs to be our heroes and work with me on this project. My concern is many women can’t sleep at night, because over 100 Million Western Women in all age groups and many more around the globe don’t have Jobs, Opportunities or Angel Investors. We are not leveraging the talent of some or our most educated Western Women! This is the REASON I am working diligently and creatively on getting 30% Women to Davos (40% of my top school MBA class was women many years ago).  In one last #ThinkPink Athena-inspired shot at getting more Doves to Davos, here are 5 Questions for Unilever CEO. With gratitude, Sandra Rupp, Executive & Anchor www.parthenonadvisors.com 

Advice to all CEOs: What Does Leadership Look Like to You? Please call it Gender Parity (positive energy) not the Gender Gap. Don’t expect women leaders to be like men (some like yoga & fashion more than sports. Yes I’ve hit a hole in one, won a skeet tourney & helped get Women into Augusta, but my main interests are global business, digital media, and helping others). Hoping for a miracle in getting more CEOs to invite Women @Davos. I am happy to work on executive coaching & media projects for your companies or organizations.

Sandra Rupp previously achieved the Managing Director corner office in Global Executive Search, has a Kellogg MBA, studied at Oxford. She was placed on the THINKERS50 Guru Radar list for the world’s Top Business Thinkers for “The Yin & Yang of Leadership” and stated in the Davos Debates in 2011 that “Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide.” She is rebranding the look & feel of leadership. Subscribe to her YouTube Channel & Follow her Tweets @ExecCareerCoach Learn more at www.sandrarupp.com Many thanks to viewers in 65 Countries & especially to the 5 Key Davos CEOs.

Also Visit New Post: How Many Women Delegates Did Each CEO Bring to World Economic Forum 2016?

Now watched in over 65 Countries, Executive/Anchor Sandra Rupp puts on her Jimmy Choos to help get 30% Women to World Economic Forum. #ConsciousCap Meets ET

What Does Leadership Look Like to You? #DavosWoman Sandra Rupp placed on THINKERS50 Radar list for the world’s Top Business Thinkers 2011-13 and launched The Davos Woman Challenge to CEOs. Sandra is delighted to announce @Unilever CEO Paul Polman has now added a 2nd woman to his Unilever CEO ULE Team at her suggestion (with a third coming in March 2016). BUT HOW MANY FEMALE DELEGATES will each CEO bring to Davos? We need more Doves at Davos (Unilever owns the Dove soap brand- subscribe to this blog to find out how each CEO does). @Citi CEO Michael Corbat brought two female delegates to Davos last year. How will her other CEOs do this year at World Economic Forum in January 2016? They are Sir Martin Sorrell at WPP Group and Muhtar Kent at Coca Cola. STAY TUNED for Results. And meet a New Addition to The Davos CEO Challenge Team: @RichardBranson. She calls it her “A Team.”CLICK TO VIEW VIDEO:

CEOs and Leaders who would like to interview with Executive/Anchor Sandra Rupp or sponsor her Five Questions to CEOs Series, please get in touch. “If you want to go fast go alone. If you want to go far, go together.” African Proverb Click to View & Please send Videos to Davos CEOs & the Media:

MANY THANKS Editors, Reporters & WEF: “Introducing the priceless Sandra Rupp.” Paul Murphy, Founding Editor, FINANCIAL TIMES Alphaville

“In awe of Davos Woman, Sandra Rupp.” @FastCompany reporter

“If there is one person I’d like to meet at #WEF it’s @ExecCareerCoach [Sandra Rupp] #DavosWoman” a female WEF Editor

Sandra Rupp is an Executive Coach, Anchor, Advisor at www.parthenonavisors.com Sandra has over 18 years experience in Global Executive Search, Media and is an Executive Coach to CEO Teams. Follow her on Twitter @ExecCareerCoach and Subscribe to her YouTube Channel. Learn more at www.sandrarupp.com World Economic Forum placed her on the cover of the Davos Debates in 2011 when she stated “Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide.” She aims to get 30% Women to Davos with the help of World Economic Forum & CEOs of WPP Group, Unilever, Coca Cola, Citigroup & now Virgin. WEF has been stuck at about 16% Women and 84% Men for much too long, so Sandra is using all of her creativity and ingenuity to help these CEOs be the heroes she knows they are. She has an MBA from Kellogg/Northwestern. She also studied International Business & Art at Oxford. STAY TUNED.

QUOTE: “Love, love, love, that is the soul of genius.” MOZART

LEADERS In my second video for BILDERBERG, I invite World Leaders to interview on my Smart TV show “Conscious Capitalism Meets ET.” We now have viewers from around the world, and I am honored to invite Bilderberg business, political & media leaders to interview with me (using Chatham House Rule – see video below & prior post).

The Bilderberg Meetings were in the Austrian Alps from June 11-14th (I am suggesting Naples, Florida as a possible location for next year so I can attend). The 2015 attendee list at their website (click to view) includes 140 leaders, including the Chair & CEO of Axa as well as the Chair of Google (owner of YouTube). Royalty also attended, so I wore a special red evening gown here. We hear Bilderberg organizers are happy about the interest in their conference, and we want to make sure Bilderberg participants feel heard. Topics can be found here (click). WATCH MY VIDEO INVITE:

Sandra Rupp was placed on the THINKERS50 Guru Radar list for the world’s Top Business Thinkers from 2011-2013 (support her with a Vote in 2015 at www.thinkers50.com). She is an Executive & Media Interviewer, MBA from Kellogg/Northwestern and studied International Business & Art at Oxford. She is Thought Leader & Advisor on “The Yin & Yang of Leadership.” Prior to her career in global executive search & executive coaching one of her first mentors in business was Al Masini, the Creator of ET. Contact: www.parthenonadvisors.com and www.sandrarupp.com Sandra has had Top Videos on Twitter and YouTube for #CannesLions #WEF #Davos & #Augusta. In 2011 she stated to World Economic Forum that Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide. They placed her on the cover of the Davos Debates Video of Selected Entrants. Sandra is the 11th Great Great Granddaughter of Mayflower Pilgrim William Brewster, and is also a lover of Europe. STAY TUNED & many thanks to all who support her. Yin/Yang.

MANY THANKS CEOs, Editors, Reporters:

“Introducing the priceless Sandra Rupp.” FINANCIAL TIMES Alphaville

“In awe of Davos Woman, Sandra Rupp.” @FastCompany reporter

“Thank you Sandra for your leadership on giving women greater voice at Davos.” Bill George, former CEO Medtronic, Professor at Harvard Business School

UPDATE: Soon after this post, Unilever’s CEO @PaulPolman joined Twitter, modified his website & can now read Sandra’s Tweets He added another lady to his CEO Team.

“What message is new Dove Ad really sending to our daughters?” Telegraph

“Dove’s ‘Beautiful or Average’ Ad: does it do more harm than good?” ETonline

“Dove is Really Reaching with this New Stunt that Forces Women to Label Themselves ‘Average’ or ‘Beautiful'” Fast Company magazine (click to view)

BOTTOM LINE: I have talked openly about how much I admire Unilever’a Sustainable Living Plan. But when I am appointed to his CEO Team, I will have more choices for Dove doors: including Kind-Hearted, Feminine & Fearless. Dear Ad Age & Sir Martin: he needs a female Chief Creative for Dove. The one positive thing about the Ad was they took my advice & filmed women around the globe! Here’s my new video offering to work with Paul as Chief Creative Advisor on Dove & other brands. Click to View: 

Dove has Women Walk through Doors Labeled ‘Beautiful’ or ‘Average’….” Beauty Editor Arabelle Sicardi of BuzzFeed

Dove’s New Choose Beautiful Ad Sparks Online Backlash.” Nicole Arce in Tech Times

ORIGINAL POST: Just imagine this scenario: a male CMO & male SVP of Brand, a male Chief Creative Officer, and even male Directors of an Ad Agency hatch a plan to have the Ad Team fly to five cities and film women walking into office buildings or malls for a female soap product. But first they plan to put up two huge signs: on top of Door #1 is a sign that says BEAUTIFUL. On top of Door #2 is the sign AVERAGE. And then they film the majority of the women walking through the AVERAGE Door! Wow you can’t even make this stuff up…I really need to help CEO Paul Polman promote the positive self-esteem in his Sustainable Living Plan. As some of you know, I helped him clean up the Axe Ads (see all Videos to CEO Unilever on YouTube), but now I’d like him to hire me to give Dove a Creative Makeover. As I pointed out in my prior Dove post, Beautiful is a man’s word (click to see more). But there’s more that Unilever’s CEO needs to know: the BuzzFeed Beauty Editor mysteriously had her critical Dove post temporarily deleted – and then restored when BuzzFeed’s Editor-in-Chief admits he blew it after a Slate article. So why did he temporarily delete the post? Last time I checked PR Firm Edelman had been contacted, but there was no comment – Richard & Sir Martin please give me a call. Because I suspect Paul will be siding with me – because top women Execs, Journalists & customers are worn out being told we have to think like men. Calgon take me away ~

Sandra Rupp was placed on the THINKERS50 Guru Radar list for world’s top business thinkers and has consulted to and advised global Fortune 100 executives her entire career. A Kellogg MBA alum, she studied International Business & Art at Oxford University. Support her with a Vote at www.thinkers50.com She is intrigued & impressed by the #SustLivingPlan. Please email this post to Paul who has most recently been traveling in the USA.  www.sandrarupp.com  www.parthenonadvisors.com STAY TUNED. 

QUOTE “It’s not what you look at that matters, it’s what you see.” THOREAU 

Global Anchor & Leadership Advisor Sandra Rupp is changing the Look & Feel of 21st Century Leadership. She was placed on the THINKERS50 Guru Radar List for world’s top business thinkers 2011-13. Add your Vote in 2015 www.thinkers50.com. A Special Welcome to her 5 Favorite Davos CEOs! 

DavosWomanMiamiCreating “The Feminine Leader Voice” has gotten Sandra from #Davos to #Thinkers50 to #CannesLions to #Augusta via videos. Her first Davos Video for 2015 was published in the FINANCIAL TIMES Alphaville with the headline “Introducing the priceless Sandra Rupp” & a Fast Company reporter tweeted “In awe of Davos Woman, Sandra Rupp.” A lady attendee tweeted “If there is one person I’d like to meet at #WEF15 it’s @ExecCareerCoach! [Sandra Rupp]” Sandra has a background in Global Executive Search, Executive Coaching, Media Presenting with an MBA from Kellogg/Northwestern, She also studied International Business & Art at Oxford. She is using her creativity to “rebrand leadership” and help get 30%+ Women to Davos!

What Does Leadership Look Like to You? CLICK TO VIEW HER VIDEO – a creative one recorded live in Naples, Florida, where many Davos Men either have a home or have attended a conference.

Sandra is an Executive Coach and Media Presenter on “The Art of 21st Century Career Navigation” and “The Yin & Yang of Leadership.” She introduced The Feminine Leader Voice to Cannes Lions and World Economic Forum via videos & social media. She also helped get Women into Augusta with tweets & a video. Sandra aims to get 30%+ Women & herself to World Economic Forum with the help of you and her five Favorite Davos CEOs at Unilever, WPP, Coca Cola, Dell & Cititgroup. She dedicates this video to Hilde Schwab, Christine Lagarde, Daniel Morel & Stephen H. Baum. CEOs, Media & Leaders who would like to help Sandra or schedule an on camera interview with her please Contact: www.parthenonadvisors.com  Media Links: www.sandrarupp.com Subscribe to her YouTube Channel & Follow her @ExecCareerCoach on Twitter. STAY TUNED! Also check out her earlier holiday video post which was published in the Financial Times Alphaville.

FAVORITE QUOTE: “Women are better in advertising.” Sir Martin Sorrell, CEO WPP Group – via Telegraph & Reuters

EXCITING NEWS LEADERS: My first Davos Video for 2015 in my prior post got published in the FINANCIAL TIMES Alphaville. Many thanks to Paul Murphy, Founding Editor (click to Davos Woman in FT). Meantime a Fast Company Magazine reporter tweeted “In awe of Davos Woman, Sandra Rupp.” Today I want to share my 5 Questions to CEOs Series with Paul, you and two of my favorite CEOs. From Cannes Lions to World Economic Forum, these are power players in global business. If you want to make something happen, GO where the POWER is. Here I share how I first met WPP CEO Martin Sorrell & I ask our key question. I want to work with Sir Martin on two initiatives:

Sir Martin’s impressive business at WPP Group includes global advertising, digital & consumer insights businesses. Sir Martin & I have shared a few colleagues & clients in common.

WPP Group companies

WPP Group companies

“Sandra Rupp is The Feminine Leader Voice.” In 2011 Sandra was placed on the Cover of the Davos Debates Video when she stated “Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide.” Later that year she was placed on the THINKERS 50 Radar list for World’s Top Business Thinkers. She has been recording videos ever since with her background in Media Presenting, Executive Coaching & Leadership Advisory (MBA Kellogg, studied International Business & Art at Oxford). Sandra is inviting key CEOs to work with her to appoint 30% Women to their CEO Teams & bring two female delegates to World Economic Forum to show the other CEOs how it’s done. Meantime she is inviting all CEOs to interview with her on camera in Naples, FL.

My Goal: to get 30% Women and myself to Davos, and I think these two CEOs are most likely to help me, along with CEOs Paul Polman of Unilever, Michael Dell & Michael Corbat of Citi (we are all interconnected, watch for more videos during #WEF).

FAVORITE QUOTE: “This century goes to the women.” Muhtar Kent, CEO of Coca Cola via Huffington Post And now my 5 Questions for Muhtar, CEO Coca Cola:

CEOs to work with Ms. Rupp as a Leadership Advisor or interview on camera in South Florida please visit www.parthenonadvisors.com Subscribe to social media at www.sandrarupp.com @ExecCareerCoach on Twitter and @CareerExpert on YouTube, Sandra has had Top Videos for #Davos and #WEF four years in a row, and will record a video during DAVOS on the CEOs and the % Ladies at Davos 2015. The list of delegates will be made public on January 14th via the World Economic Forum site and Quartz website. Many thanks to #WEF and to #FT, #FastCompany & all of you for watching! Yin/Yang = 21st Century Success.

QUESTION: “What Does Leadership Look Like To You?” #DavosWoman to #CannesLions

Sandra Rupp achieved the corner office, hit a hole-in-one, won a skeet tourney, and has been to Daytona. Her next dream: to interview global CEOs on camera, win a prize at Cannes Lions & get 30% Ladies to Davos!

CLICK TO VIEW:

Placed on the THINKERS50 Guru Radar list for the World’s Top Business Thinkers from 2011-2013, Sandra Rupp is an Executive Coach & Anchor/Interviewer who has an MBA from Kellogg/Northwestern and also studied International Business & Art at Oxford. Prior to her work in Executive Coaching, she worked in Executive Search, Media and Marketing, where one of her first mentors in business was Al Masini, the Creator of Entertainment Tonight. She has also been inspired by Daniel Morel, the #1 Global Digital Agency Chair who helped her create her very first video, Unilever CEO Paul Polman for his creative approach to Sustainability and Whole Foods CEO John Mackey for his work on Conscious Capitalism. Yin/Yang. To work with her please visit www.parthenonadvisors.com As Thought Leader & Advisor on “The Yin & Yang of Leadership,”Sandra is changing the Look & Feel of Leadership. In 2011 the World Economic Forum placed her on the cover of the Davos Debates Video when she stated “Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide.” She has since had Top Videos on Twitter & YouTube from #WEF to #CannesLions to #Thinkers50. www.sandrarupp.com STAY TUNED

Wardrobe Credits: Women Designers including Stop Staring, Analili, Fable, Diane von Furstenberg, Nina Ricci Mink, Black Velvet Gown & Suit by Style Paris.

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Sandra Rupp is delighted to share a 2014 video for CANNES LIONS International Ad Festival of Creativity. Sandra was placed on the THINKERS 50 Guru Radar list for the world’s Top Business Thinkers from 2011-13. Here she anchors an intro to #CannesLions 2014 with an offer to the CEOs of all the major advertising agencies & advertisers to meet with her for an interview on camera to help the world.
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Sandra Rupp dedicates this Video to Stephen H. Baum, Author, CEO Coach & former Booz Allen consultant who helped her believe in her mission/vision. She talks about key Davos CEOs including WPP Group’s Sir Martin Sorrell and Unilever CEO Paul Polman. She also talks about her Gates Foundation CANNES CHIMERA entry to help eliminate poverty and the MOFILM Video Contests. She discusses how she tweeted CEO of Apple Tim Cook asking him to add women to his CEO Team (a few months later Apple had a lady on its CEO Team!). She also invites Ad CEOs Maurice Levy of Publicis and John Wren of Omnicom to meet with her.

Sandra calls Investing in the Feminine Leadership Style “the largest economic opportunity worldwide.” She has an MBA from Kellogg/Northwestern and studied International Business & Art at Oxford. She plans to create a Modern Renaissance. Sandra calls her Smart TV Channel “Conscious Capitalism Meets Entertainment Tonight.” One of Sandra’s first mentors was the late Al Masini, the Creator of ET. She is also inspired by Daniel Morel, the world’s #1 Digital Ad Agency CEO. Subscribe to her Videos at YouTube Channel. To learn more visit http://www.sandrarupp.com and http://www.parthenonadvisors.com She is an Executive, Advisor & Media Presenter. Many thanks to all who support her. WATCH VIDEO:

Sandra Rupp is changing the Look & Feel of 21st Century Leadership. Creating “The Feminine Leader Voice” has gotten her from #Davos to #Thinkers50 to #CannesLions to #Augusta via videos. Sandra is Anchor/Host of “The Art of 21st Century Career Navigation.” She is Thought Leader on “The Yin & Yang of Leadership” and introduced The Feminine Leader Voice to Cannes Lions and World Economic Forum via videos & social media. She also helped get Women into Augusta with tweets & a video. Subscribe to her Videos at YouTube Channel. Placed on the THINKERS50 Guru Radar list from 2011-2013, she has an MBA from Kellogg/Northwestern and also studied International Business at Oxford. Prior to her work in Executive Coaching & Global Executive Search, one of her first mentors in business was Al Masini, the Creator of Entertainment Tonight. To work with her as a Media Presenter or Business Video Interviewer, please visit www.parthenonadvisors.com Sandra is a Video Ambassadress for Conscious Capitalism, Sustainability & Inclusion. CLICK TO VIEW:


LEADERS I am really looking forward to the Davos Meetings this year starting on January 22nd. The theme for World Economic Forum 2014 is “The Reshaping of the World.” I will have some new “Davos Woman” videos lined up (as Anchor/Host #DavosWoman), so Stay Tuned to this blog and Subscribe to YouTube Channel. As some of you may remember my Video for Davos 2013 was a Top 10 Video for #WEF per Eventifier. You can also follow my Tweets >@ExecCareerCoach. The official hashtag is #WEF14 and don’t forget to follow hashtag #DavosWoman. In the meantime, I recorded this Special Video Message on my Birthday. Here I share what would be my best birthday present for 2014. As many of you know I have worked hard on the topic of inclusive economic growth for three years now. In 2011 I was placed on the cover of the DAVOS DEBATES Video of Selected Entrants stating that “Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide.” I know DAVOS MEN & CANNES LIONS MEN are listening…The Gates Foundation & Cannes Chimera will announce their ten finalists by January 31st. WISH ME LUCK. xo Sandra. Also be sure to check out my prior post with a SPECIAL VIDEO MONTAGE here.

Sandra Rupp, Parthenon Advisors is a Top Business Thinker, Executive & Media Presenter. Placed on the THINKERS50 Guru Radar list from 2011-2013, she has an MBA from Kellogg/Northwestern and also studied International Business at Oxford. One of her first mentors in business was Al Masini, the Creator of Entertainment Tonight. She dedicates her video to Daniel Morel, the #1 Global Digital Agency CEO who helped her create her very first video. Yin/Yang. She has also been inspired by the late Princess Diana and Warren Buffett for her GATES CANNES CHIMERA entry. Learn more about Sandra at www.parthenonadvisors.com

I was delighted to enter the CANNES LIONS Challenge to help eliminate extreme poverty off the planet (my idea will also help grow the economy at the same time). My birthday falls this weekend and the best Birthday Present would be to be a Finalist for the GATES CANNES CHIMERA . I would like to send @Cannes_Lions @MelindaGates @BillGates @WarrenBuffett and @GatesFoundation warm new year wishes. I am honored to enter the Challenge on behalf of Parthenon Advisors. With warm regards, Sandra Rupp.
www.parthenonadvisors.com www.sandrarupp.com

GatesFoundationCannesChimer

Sandra Rupp is a Top Business Thinker & Media Presenter. Placed on the THINKERS50 Guru Radar list from 2011-2013, she is @ExecCareerCoach on Twitter & Subscribe to YouTube Channel. MBA from Kellogg/Northwestern, studied International Business at Oxford. One of her first mentors in business was Al Masini, the Creator of Entertainment Tonight. She dedicates her videos to DM, the #1 Global Digital Agency CEO who helped her create her very first video. Yin/Yang. She has also been inspired by the late Princess Diana for her Gates Cannes Chimera entry.

Question to Davos & Cannes Lions CEOs: WHAT DOES LEADERSHIP LOOK LIKE TO YOU?

Sandra Rupp is changing the Look & Feel of 21st Century Leadership. Videos have gotten @ExecCareerCoach from #Davos to #Thinkers50 to #CannesLions to #Augusta & she is now tackling her biggest challenge ever for The GATES Foundation (click to see more). To learn more about Sandra Rupp’s on camera, media and interviewing skills visit: www.sandrarupp.com and learn more about The Yin & Yang of Leadership Advisory at www.parthenonadvisors.com CLICK Video Below to View Davos Holiday INVITE.


Holiday Music: Waltz of the Flowers by Tchaikovsky

Sandra Rupp is a Top Business Thinker, Executive Coach and Media Presenter. Placed on the THINKERS50 Guru Radar list from 2011-2013, she has an MBA from Kellogg/Northwestern and studied International Business at Oxford. She has experience in Global Executive Search, Executive Coaching & Media Presentations. Two of her Davos CEOs have added Ladies to their CEO TEAMS and she looks forward to interviewing each of her Davos CEOs in Naples, FL at Davos or at Cannes Lions. Subcribe to her YouTube Channel STAY TUNED.

FAVORITE QUOTE: “All lives have an equal value.” MELINDA GATES

Click to see Sandra’s NEW VIDEO on CANNES CHIMERA here. Videos have gotten her from #Davos to #Thinkers50 to #CannesLions to #Augusta & she is now tackling her biggest challenge ever for The GATES Foundation with a 2013-2014 Cannes Chimera entry.

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LEADERS I have now officially entered the Gates Foundation CANNES CHIMERA challenge via Cannes Lions and The Bill & Melinda Gates Foundation. I spent all of my September weekends working on it. I am delighted to submit an entry via Parthenon Advisors (inspired by Athena, the helper of heroes & heroines). I look forward to the possibility of working with the CANNES CHIMERA and the GATES FOUNDATION to make poverty a problem of the past. My idea involves eliminating extreme poverty & growing the economy at the same time. I have included a VERY SPECIAL idea for @BillGates @MelindaGates & @WarrenBuffett in my two page proposal. While I can’t reveal the details, I wanted to share this important project with all of you. You can now subscribe on computer, mobile & Smart TV at YouTube Channel and click here to view my favorite video interview of Melinda Gates by CBS.
With warm regards, Sandra Rupp

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Sandra Rupp was placed on the THINKERS50 Guru Radar list for the world’s Top Business Thinkers from 2011-2013. She is an Executive & Media presenter, MBA from Kellogg/Northwestern and studied International Business at Oxford. One of her first mentors in business was Al Masini, the Creator of Entertainment Tonight. She dedicates her videos to Daniel Morel, the #1 Global Digital Agency CEO who helped her create her very first Parthenon video. Yin/Yang. Contact: www.parthenonadvisors.com and www.sandrarupp.com Sandra Rupp’s Feminine Leader Voice has had Top Videos on Twitter for #CannesLions #WEF #Davos & #Augusta in 2012 and 2013. In 2011 she stated to World Economic Forum that Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide. They placed her on the cover of the Davos Debates Video of Selected Entrants. She has also been inspired by Warren Buffett and the late Princess Diana for her Gates Cannes Chimera entry.

FAVORITE QUOTE: “I can’t imagine a person becoming a success who doesn’t give this game of life everything they’ve got.” ~ WALTER CRONKITE

Sandra Rupp was placed on the THINKERS50 Guru Radar list for the world’s Top Business Thinkers from 2011-2013 (thanks to many of you! Yin/Yang). She is an Executive, Media Presenter: @ExecCareerCoach on Twitter & Subscribe on YouTube Channel MBA from Kellogg/Northwestern and studied International Business at Oxford. One of her first mentors in business was Al Masini, the Creator of Entertainment Tonight. Sandra calls her Channel “Conscious Capitalism & Careers meets Entertainment Tonight.”

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LEADERS I have two important things to announce. First I have been very busy the last three weekends working on my CANNES CHIMERA entry for the Bill & Melinda Gates Foundation. I am honored to be a part of this challenge around eliminating extreme poverty off the planet by 2030. Did you know there are 1 Billion who still live on less than $1.25 a day? Learn more here by watching one of my favorite interviews of Melinda Gates by CBS. Did you know even in the US a recent study found that 50% of Women in the US fear falling into poverty. The volatility and bubbles in the economy have impacted everyone, and my view is that we need more stability everywhere. On that note, I believe I have a very good answer for The Gates Foundation, Bill, Melinda and Warren Buffett. I hope they will pick my entry (watch more details in my next post). I would love to work with the talented 2013 Cannes Chimera team of Executive & Chief Creative Directors. Indeed Yin + Yang = Feminine + Masculine Leadership = 21st Century Success.

I wanted to also announce that my YouTube Channel is now on SMART TV – just go to www.youtube.com/CareerExpert. YoutubeimagesRVSP now and Subscribe on your computer or mobile device. Just click & subscribe, and I will keep you posted on future developments. Indeed LEADERSHIP CAN LOOK LIKE THIS…STAY TUNED With warm regards, Sandra www.parthenonadvisors.com www.sandrarupp.com

Sandra Rupp was placed on the THINKERS 50 Guru Radar list for the World’s Top Business Thinkers from 2011-2013 (many thanks for all the notes & votes)! Sandra has a background in Global Executive Search & Executive Coaching. She also has an MBA from Kellogg/Northwestern & studied International Business at Oxford. Follow her on Twitter @ExecCareerCoach and Subscribe to Videos at YouTube Channel. CEOs, schedule your Video Interview with Sandra Rupp at www.parthenonadvisors.com Sandra is changing the Look & Feel of Leadership at www.sandrarupp.com The Davos Woman Challenge was inspired by @WarrenBuffett and one of Sandra’s first mentors: Al Masini, The Creator of Entertainment Tonight. She hopes to get 30%+ Women to Davos by 2015 with the help of these key Davos CEOS. Next she will be taking her creative thinking to The Gates Foundation with her Cannes Chimera entry to help solve poverty. STAY TUNED. Sandra dedicates her videos to DM, the #1 Global Digital Agency CEO who helped her create her very first video. Yin/Yang.

LEADERS I am delighted to share my Summer Update Video. The Davos Woman Challenge has some exciting announcements about our CEOs! Welcome Unilever, WPP Group, Coca Cola, Citigroup & Dell CEOs, media & followers. See Video. NEW: You can now watch my YouTube Channel and The DAVOS WOMAN CHALLENGE on Smart TVs!

Many thanks to the World Economic Forum for adding my goal to their website: CLICK TO VIEW And Many thanks to my CEOs who are adding ladies to their CEO Teams! Which CEOs are leading the way on APPOINTING 30%+ Women to their CEO TEAMS and bringing two of five female delegates to Davos? STAY TUNED….Also follow The Davos Woman Challenge on Linked In, Twitter, YouTube, Google+, Blogger & right here on WordPress.

Sandra Rupp is delighted to share her THINKERS 50 message for 2013 including highlights of the last two years: Did you know her Myers Briggs Type is a combination of Albert Einstein & Princess Diana?

LEADERS Many of you helped place me on the THINKERS50 GURU RADAR list for the world’s Top Business Thinkers in 2011. From Davos to Augusta to Cannes Lions to NACD and the Conference Board, I have spread the message of “The Yin & Yang of Leadership” ~ Feminine Leadership + Masculine Leadership = 21st Century Success. My videos have been Top Videos on Twitter & YouTube during these events thanks to many of you. I took this honor very seriously and for the last two years have worked diligently on Executive Coaching, Videos, Speaking & Social Media. WHY? Because status quo thinking about Women & Leadership (including books encouraging them to be more like men) is not working & will never work for the majority of women. That is why I have CHOSEN to take my thinking to VIDEOS & Multimedia. Indeed we must invest in women & men for who they are & embrace The Feminine Leadership Style in all its glory. My goal is to change the LOOK & FEEL of LEADERSHIP.

I believe that The Yin & Yang of Leadership is one of THE MOST IMPORTANT additions to Management Thinking in decades. Feminine Leadership + Masculine Leadership = 21st Century Success. I am honored that THINKERS 50 chose me for their Guru Radar list for the world’s top business thinkers from 2011-2013. I am so touched by all your notes & votes. Many thanks to fellow thinkers Don Tapscott, Bill George & Tom Peters for their support in the last two years! Yin + Yang.
With warm regards & gratitude from Sandra Rupp.
Executive Advisor, Media Presenter, Video Ambassadress for Conscious Capitalism, Sustainability & Inclusion
www.parthenonadvisors.com

WATCH NEW VIDEO MESSAGE:
THINKERS50 & Sandra Rupp
Thought Leader: The Yin & Yang of Leadership
The Feminine Leader Voice
The Highly Sensitive Leaders for the 21st Century
“Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide.”
Sandra Rupp to World Economic Forum, Davos Debates 2011
@ExecCareerCoach on Twitter. Subscribe on YouTube: she has had Top Videos for #WEF #Davos #Augusta #CannesLions in 2012 & 2013

FOLLOW THE DAVOS WOMAN CHALLENGE now on SMART TV, YouTube, Linked In, Twitter, Google+ and WordPress. It was inspired by @WarrenBuffett and one of Sandra Rupp’s 1st mentors: The Creator of Entertainment Tonight.

Sandra Rupp is changing the Look & Feel of Leadership. In her sixth Video for THE DAVOS WOMAN CHALLENGE, @ExecCareerCoach shares the Highlights so far . She is inviting CEOs of Unilever, WPP Group, Coca Cola, Citigroup & Dell to lead the way on Women by appointing 30%+ women to their CEO teams & bringing two of five female delegates to Davos (to show the other Davos CEOs how it’s done). Her goal: 30%+ Women at Davos by 2015. She is also suggesting the CEOs meet with her in Florida or at CANNES LIONS or DAVOS to film an interview with her and announce the challenge in a creative way to all CEOs. CEOs contact www.parthenonadvisors.com www.sandrarupp.com In 2012 Sandra’s Feminine Leader “Leadership can Look Like This” Videos were tops for #CannesLions on Twitter all week. It took @ExecCareerCoach four months of tweets and a video to help get Women into Augusta National Golf Club, how long will it take to get Davos CEOs to bring 30-40% Women to Davos…STAY TUNED!

QUOTE: “To say that women have to be like men is rather silly…Most women don’t even aspire to be like men. Most women aspire to be who they are.”
~ Sandra Rupp @ExecCareerCoach

CEO ScoreBoard UPDATE: On May 20th, soon after the Video below was released, Michael Corbat CEO of Citigroup announced he was appointing a second woman to his CEO Leadership Team. Welcome Jane! Thank you Michael. CEO Paul Polman of Unilever has also added a Woman to his CEO ULE TEAM after Sandra tweeted Unilever HR in the UK about living up to his Catalyst award. In addition after Sandra’s January Video to Sir Martin Sorrell of WPP Group, he stated in a Reuters interview that women are often better at advertising. STAY TUNED

Sandra Rupp was placed on the THINKERS 50 Guru Radar list for the world’s Top Business Thinkers from 2011-2013. She has a background in Global Executive Search and Executive Coaching. She is also a Media Presenter and Brand Ambassador. She has an MBA from the Kellogg School at Northwestern and studied International Business at Oxford. Sandra has had Top Videos for #WEF World Economic Forum on Twitter and YouTube three years in a row. Check out this new post in Harvard Business Review on why male CEOs are the key to success. STAY TUNED and watch THE HIGHLIGHTS VIDEO here:

CHECK OUT ALL THE DAVOS CHALLENGE VIDEOS below:
Preview Video: How @ExecCareerCoach plans to get 30%+ Women to Davos 
Video #1: Sandra Rupp Issues DAVOS CHALLENGE to 5 of her Favorite CEOs at Unilever, WPP, Dell, Coca Cola, Citigroup
Video #2: The Davos Challenge CEO ScoreBoard: % Ladies on their CEO TEAMS
Video #3: Spring Message to Davos CEOs 50%+ of Women now Fear Poverty & How WE can Change That
Video #4: Sandra Helped Get Ladies into Augusta & Now She Aims for 30% Women at DAVOS.
Video #5: Sandra Rupp Invites 5 DAVOS CEOs to MEET AT CANNES LIONS TO Lead Way on Women
You can Follow THE DAVOS CHALLENGE on Twitter, YouTube, Linked In, Google +. NEW Watch The Davos 30%+ Challenge Playlist & meet the CEOs

“Leadership can look like this.” Sandra Rupp, Leadership Advisor, Kellogg MBA, Media Presenter.

Sandra Rupp is on the THINKERS 50 Guru Radar list for the world’s Top Business Thinkers. Through tweets and videos Sandra is inviting Davos CEOs from Unilever, WPP Group, Coca Cola, Dell & Citigroup to talk with her at Cannes Lions and meet with her in Florida to share The Davos Challenge with the World. In 2012 Sandra’s Videos on “The Feminine Leader Voice” and “Leadership Can Look Like This” were tops on Twitter for #CannesLions all week. Sandra is Thought Leader on “The Yin & Yang of Leadership” and a Leadership Advisor & Brand Ambassador for Conscious Capitalism, Sustainability & Inclusion. In 2011 she was placed on the cover of the Davos Debates Video stating that Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide. Sandra has an MBA from the Kellogg School at Northwestern, studied International Business at Oxford . CEOs schedule your Video Appointments with Sandra Rupp at: www.parthenonadvisors.com

After asking Unilever to clean up the Axe Ads, Sandra used this creative photo to rebrand what women in pretty dresses means. It was a Top Photo on Twitter during #CannesLions

 

WATCH THE DAVOS CHALLENGE VIDEOS here:
Inspired by @WarrenBuffett and one of Sandra’s first bosses: The Creator of Entertainment Tonight
Preview Video: How @ExecCareerCoach plans to get 30%+ Women to Davos
Video #1: Sandra Rupp Issues DAVOS CHALLENGE to 5 of her Favorite Davos CEOs at Unilever, WPP, Dell, Coca Cola, Citigroup
CEO ScoreBoard #2: The Davos Challenge CEO ScoreBoard: % Ladies on their CEO TEAMS
Video #3: Spring Message to Davos CEOs 50%+ of Women now Fear Poverty & How WE can Change That
Video #4: Sandra Helped Get Ladies into Augusta & Now She Aims for 30%+ Women at DAVOS.
STAY TUNED. NEW Watch The Davos Challenge Playlist here on YouTube Add your VOTE of Support for Sandra Rupp at www.thinkers50.com/vote

The day this VIDEO was released on April 13th, 2013 it was the TOP Video on Twitter for #Augusta, #Masters & #WEF on Twitter. WELCOME to The Davos Challenge. Sandra Rupp is @ExecCareerCoach, Subscribe to her YouTube Channel. Sandra is on the THINKERS 50 Guru Radar list for the world’s Top Business Thinkers. In 2012 with four months of tweets & a Video to Augusta National Members, she helped get Women into Augusta along with Piers Morgan, Bubba Watson, Donald Trump and others. Now Sandra has a new challenge for Augusta National CEOs and Davos CEOs. She wants 30%+ WOMEN on their CEO Teams and 30%+ Women at World Economic Forum. Add your VOTE of Support for Sandra Rupp, Executive Coach, Parthenon Advisors at www.thinkers50.com She is Thought Leader & Leadership Advisor on “The Yin & Yang of Leadership.” She is a Brand Ambassador for Conscious Capitalism, Sustainability, Inclusion. Sandra shared in a Davos Debates Video for World Economic Forum in 2011 that “Investing in & Empowering The Feminine Leadership Style is the largest economic opportunity worldwide.” She is asking five of her favorite Davos CEOs and now Augusta CEOs to work with her to APPOINT 30%+ Women to their CEO Teams. Sandra has an MBA from the Kellogg School at Northwestern, studied International Business at Oxford and was previously a Managing Director in Global Executive Search. She dedicates this video to Warren Buffett who has inspired her for this goal. Contact: www.parthenonadvisors.com

WATCH the first few DAVOS CHALLENGE VIDEOS here & STAY TUNED: Preview Video: How @ExecCareerCoach plans to get 30-40% Women to Davos by 2015 Video #1: Sandra Rupp Invites 5 of her Favorite Davos CEOs to Meet with Her Post #2: The Davos Challenge CEO ScoreBoard: % Ladies on their CEO TEAMS Video #3: Spring Message to Davos CEOs 50% of Women now Fear Poverty & How WE can Change That STAY TUNED. NEW Subscribe to The Davos 30%+ Challenge Playlist here on YouTube & Meet the 5 Key DAVOS CEOs Sandra is asking to work with her to lead the way on getting 30-40% Women to Davos.


Welcome to The Davos CEO Pledge: Viewers in 168 countries!

Executive Coach & Anchor Sandra Rupp

Female Top Business Thinker was one of the few to forecast Trump in her Thinkers50 video 2015.

Executive Coach Sandra Rupp

FT Alphaville “Introducing the priceless Sandra Rupp”

#DavosWoman 2015

#DavosWoman 2015

Executive/Anchor Sandra Rupp Unveils Most Famous People She’s Met

Sandra Rupp, Executive & Anchor

Click to View Video

Follow Sandra Rupp's Davos Diary: The Yin & Yang of Leadership on WordPress.com

ABOUT SANDRA RUPP


Placed on THINKERS 50 Guru Radar List for the world's top business thinkers, Sandra Rupp is an Executive Coach, Advisor, Anchor, Interviewer. Her Videos have been tops for #WEF #Davos #CannesLions and #Augusta. Founder of Parthenon Advisors and Thought Leader on "The Yin & Yang of Leadership." In 2011 she stated to World Economic Forum that "Investing in & Empowering The Femininine Leadership Style the largest economic opportunity worldwide." They placed her on the cover of the Davos Debates Video of Selected Entrants. Sandra's passion is helping people and companies create a brighter 21st century future. With viewers now in 100 countries, she is the Anchor of "The Art of 21st Century Career Navigation." Look for her new Video on Demand and DVD on Amazon. Sandra is @CareerExpert on YouTube. Also connect with her at www.parthenonadvisors.com www.sandrarupp.com Sandra has an MBA from the Kellogg School at Northwestern & studied International Business & Art at Oxford. She is an Ambassadress for Conscious Capitalism, Sustainability & Inclusion. Support her with a Vote at www.thinkers50.com
Contact: info@parthenonadvisors.com

RSVP to The Davos CEO Pledge & Interview with Sandra Rupp on Camera

CLICK Sandra asks her CEOs, Financial Times, Fast Company Watchers WHAT to Wear at DAVOS

Sandra Rupp #DavosWoman, Dress by Analili, Miami

Video: TRADING PLACES with DAVOS CEOs and The Yin & Yang of Leadership

Sandra Rupp, Executive & Anchor

Sandra Rupp, Executive & Anchor

Never Give Up on Your Dreams WEF 2017 & 5 Economic Myths

Click to her GATES CANNES CHIMERA VIDEO: they didn’t want to help women eliminate poverty off the planet!

Sandra Rupp, Parthenon Advisors Enters Gates Cannes Chimera

WHAT DOES LEADERSHIP LOOK LIKE TO YOU?

Executive Anchor Sandra Rupp invites Davos Leaders on Camera

Executive/Anchor Sandra Rupp

RSVP to The Davos CEO Pledge & Welcome to The Yin & Yang of Leadership

Her RESILIENT DYNAMISM Davos Video was a TOP Video on Twitter for #WEF per Eventifier. Click to her Thanks + Giving Video

Click to View #DavosWoman

Sandra Rupp, Davos 2013 Videos

How Warren Buffett INSPIRED The Davos CEO Challenge & Silicon Valley, FT & WSJ are Helping!

Sandra Rupp Video

CLICK TO VIEW

Beautiful or Average? How Sandra Rupp Remade Dove (& Axe)) with Unilever CEO Paul Polman

Click to View

Click to View

She suggested this topic as a Co-Chair for her Kellogg Alumni Northwestern Univ. Reunion

Conscious Capitalism at Kellogg Reunion

Sandra was in the very 1st class that Business Week Ranked #1

PARTHENON ADVISORS: Click to company website & work with Sandra Rupp

Click to website

Click to website

CLICK How Sandra is CHANGING The Look & Feel of Leadership

Sandra Rupp @CareerExpert on YouTube

Executive Advisor & Media Interviewer #CannesLions

Enter your email address to follow this blog.

Conscious Capitalism Meets ET: Sandra helps Unilever CEO on India

Click to View

WHO WON THE DAVOS CEO CHALLENGE IN 2015? How Many Ladies Did Top CEOs Bring to WEF?

Sandra Rupp Davos Woman CLICK TO VIEW

Executive Coach Sandra Rupp Announces CEO Winner 2015

Buy Video on Amazon: Sandra Rupp, THINKERS50 Radar List world’s top business thinkers

Sandra Rupp, Parthenon Advisors

CAREER NAVIGATION: 7 Steps to Success

HAPPY NEW YEAR Davos 2019: Will CEO Jamie Dimon donate to The Davos CEO Pledge?

Sandra Rupp, Executive Coach and Global Anchor

BREAKFAST AT DAVOS 2018 with Global Anchor Sandra Rupp #SharedFutures #WEF18

Davos

Click to View: 5 Questions for IMRAN KHAN

Global Anchor Sandra Rupp

Anchor Sandra Rupp reveals her 5 Questions for Imran

LADY IN GREEN: Sandra Rupp asks AUGUSTA members to Admit Women: 4 months later THEY DID

Click to view videos

@ExecCareerCoach, Speaker, Writer

How FT Alphaville, Sandra Rupp & CEO Paul Polman Saved UNILEVER

Sustainaible to Flourishing Business

BILDERBERG 2015: Executive Anchor Sandra Rupp Invites Leaders to Interview

Executive Anchor Sandra Rupp

CLICK TO VIEW

Ad Advice to Cannes Lions CEOs on FEARLESS WOMEN & Wall Street Bull

Executive Sandra Rupp

HERE COMES THE SUN: How President Trump can help Davos

Executive Anchor Sandra Rupp

Executive Anchor Sandra Rupp

Pretty in Pink: How Many Doves will UNILEVER CEO Paul Polman Bring to Davos?

Executive & Anchor Sandra Rupp

CLICK to 5 Questions to CEO Paul Polman

Why Davos Woman predicts DONALD TRUMP will be President

Executive Anchor Sandra Rupp

Live from Naples, Florida USA

MEET the 5 Davos CEOs with POWER to get More Women to World Economic Forum

Executive Sandra Rupp in Jimmy Choos

CLICK TO VIEW: Sandra puts on her Jimmy Choos to get Women to Davos

Sandra Rupp was placed on the Cover of the Davos Debates Video in 2011. She has been recording Videos ever since.

Sandra Rupp is THE FEMININE LEADER VOICE & aims to get 30% Women & herself to Davos with the help of her Favorite CEOs.

Sandra filmed this Davos Challenge Highlights Video in 2013

#DavosWoman

Sandra launches Davos Challenge to CEOs to bring 2 lady delegates

Why I Need Paul Polman & Imran Khan to Help Me Get Doves to Davos

Executive Anchor Sandra Rupp

SUBSCRIBE to blog & YouTube: What Does Leadership Look Like to You?

Sandra Rupp @CareerExpert

Sandra plans to get 30%+ Ladies to DAVOS & is "Rebranding Leadership." Yin + Yang

Cannes Lions SUMMER UPDATE: Sandra Rupp is The Feminine Leader Voice

CLICK TO VIEW Sandra Rupp

CLICK TO VIEW Which 2 CEOs responded & added Ladies to CEO TEAMS?

Follow Sandra Rupp on Twitter

CLICK TO VIEW Sandra’s 10 KEY ACCOMPLISHMENTS of 2012: Her Holiday Video went viral!

Sandra Rupp, Holiday VIDEO

Sandra Rupp, CareerExpert on YouTube

Sandra Rupp Talks #Davos 2014 & Gates CANNES CHIMERA

CLICK TO VIEW POST

CLICK TO VIEW Attention Warren Buffett and Bill and Melinda Gates

Archives

World Economic Forum 2011: How Can We Drive Inclusive Growth & Prosperity?

Sandra Rupp in The Davos Debates 2011 Video

Sandra Rupp, DAVOS Selected Finalist- Click to View

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Contact Info for Ms. Rupp

Email: info@parthenonadvisors.com
Global Career & Leadership Advisory, Media Presenter, Interviewer, Anchor/Host, Moderator, Commentator, Speaking, Writing, Brand Ambassador, Videos, TV, Radio. Appointments By Phone, Video Calls or In Person.

Copyright. All Rights Reserved.

© Sandra Rupp, Parthenon Advisors & “The Yin & Yang of Leadership” 2010, 2011, 2012, 2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020. All Rights Reserved. Excerpts and links may be used, provided that credit is given to Sandra Rupp with appropriate and specific direction to the original content.

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