Posts Tagged ‘Keith Weed’
“We cannot choose between growth & sustainability. We must have both.” UNILEVER CEO
“Unilever and CEO Paul Polman are the crown jewel of the consumer products industry.” Sandra Rupp, Executive Coach in FT comments (she now has viewers in 100 countries)
“Introducing the priceless Sandra Rupp.” FT Alphaville
Each morning I wake up to my Financial Times alerts on my smart phone to see headlines about my favorite CEOs. About ten days ago, I almost fell out of bed….There was a story in FT Alphaville (founded by the talented Paul Murphy) about Unilever stock and something going on with Kraft Heinz. As a world’s top business thinker, the first thing I did was head for my laptop and Twitter where I can read headlines of 25+ global publications. Next I was on the phone to a friend at a top hedge fund in New York asking him to tell me more about private equity firm 3G. Interestingly Warren Buffett helped my Dad find his CEO job back in the ’70s. I had even consulted to companies like Cadbury. I had to work fast, I had to take my comments to the FT, and I had to get creative because CEO Paul Polman and his visionary Sustainable Living Plan are worth everything we’ve got! He is my favorite CEO in the world, an innovator like no one else: irreplaceable and highly regarded by other Davos CEOs (and Executive Coaches). And the rest is Herstory: Yes FT Alphaville, Sandra Rupp, CEO Paul Polman and even Sir Martin Sorrell at WPP helped save the most historically important & sustainable company in the world: UNILEVER. And now I want to work with CEO Paul Polman and CMO Keith Weed to communicate the importance of The Sustainable Living Plan to investment managers around the globe. When we look back on business history, I believe we will see this as a KEY turning point for shareholders, consumers & employees. And I look forward to many more years ahead for Unilever’s highly talented CEO Paul Polman who was successful in fending off a takeover in record time with a little help from the many people who believe in him. Watch my video for the EXCITING STORY: Paul, let’s take everyone from Sustainable to Flourishing!
Executive, Advisor and Smart TV Anchor Sandra Rupp was placed on the THINKERS50 Guru Radar List for the world’s top business thinkers & has been recording videos to CEOs ever since. Buy her new Video on Demand/DVD on Amazon.com called CAREER NAVIGATION: 7 Steps to Success. Follow her Tweets @ExecCareerCoach and Subscribe to her YouTube Channel. With a deep background in Executive Search, Career & Leadership Coaching, and Media Presenting, Sandra has an MBA from Kellogg/Northwestern and also studied at Oxford. Contact www.parthenonadvisors.com RSVP Social Media: www. sandrarupp.com
- In: Advertising | Careers | Dove | Gender Parity | Leadership | Sustainability | Unilever
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UDPATE: After Paul Polman read this post, he added another lady to his CEO Team & joined Twitter! STAY TUNED
“What I’m most excited about technology is that it gives women a voice.” @PaulPolman Unilever CEO (which owns Dove)
“Paul Polman is handsome & intelligent, but he needs more Women on his CEO ULE Team. #SpeakBeautiful” @ExecCareerCoach (update: he now has more)
Happy Women’s Day. While I know Unilever had good intentions, I am surprised they singled out women in their #SpeakBeautiful campaign (note: Dove has a men’s care line too). As soon as it hit Twitter I tweeted back to PR CEO Richard Edelman on Oscar’s Day “Please tell Paul…They can do better.” In this video I explain to CMO Keith Weed & Dove SVP Stephen Miles why I think it’s time to drop the word “Beauty” from the Dove campaign, revamp it with something fresh & positive, and even use this as an opportunity to hire more Women Executives. As some of you know Paul is one of my five favorite Davos CEOs, and I helped him clean up the Axe & Lynx Ads through my prior videos – I love Clean Cut and Axe Peace But Unilever needs my help again as I read these headlines:
“Dove’s #SpeakBeautiful campaign is the ugliest thing on the internet today.” Caitlin Dewey in Washington Post
“Is Dove’s #SpeakBeautiful Twitter Campaign an ‘Egregious Overstep’?” headline in Ad Age
My Question for Dove: By pointing out something negative about women are you really raising their self esteem? #SustLiving
“Our brands are 80% there to serve women.” CEO Unilever to Davos “The era of women is coming.”
Note to Paul: the era of women leaders is here! P&G has many Women on their CEO Team. I volunteer to be your Chief Creative Consultant & here’s my idea for Dove to lead the way across the Consumer Goods, Advertising & PR world to #PaintItPurple & be the hero. Watch:
Sandra Rupp was placed on the THINKERS50 Guru Radar list for the world’s top business thinkers. Support her with a Vote at www.thinkers50.com She is an Executive Coach & Media Presenter at Parthenon Advisors with an MBA from Kellogg. She also studied at Oxford. She also has many years of experience in media, marketing & executive search, working with Fortune 100 companies where she placed some of the world’s top innovators. She has been using Dove since she was born, admires Paul Polman’s work on #Sustainability & is confident she can find 30%+ ladies for his ULE Team. She is even willing to double the size of the team to #PaintItPurple Sandra Rupp’s digital assets are across the web. Subscribe to her YouTube Channel & Follow her on Twitter @ExecCareerCoach. Yin/Yang.
